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What brands should know as NFC technology comes of age
Jul 22, 2018
Emily Tan

What brands should know as NFC technology comes of age

A series of technological and manufacturing developments means that NFC is finally coming of age, offering real value both to brands and consumers.

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How Google became Cannes Creative Marketer of the Year
Jun 19, 2018
Emily Tan

How Google became Cannes Creative Marketer of the Year

Campaign caught up with Google CMO Lorraine Twohill to talk about the Cannes Creative Marketer of the Year's evolving approach to marketing.

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Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge
Jun 18, 2018
Emily Tan

Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge

The answer is to work only with influencers who are genuine and are part of your brand story, said top marketers from Diageo, Samsung and eBay.

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JCDecaux launches programmatic trading platform: a 'catalyst' for outdoor media
Jun 13, 2018
Emily Tan

JCDecaux launches programmatic trading platform: a 'catalyst' for outdoor media

The platform, launching in the UK and US, is slated to roll out soon in more markets, including Hong Kong, Australia and Singapore.

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Zuckerberg wants 'independent' appeals court to arbitrate Facebook content disputes
May 24, 2018
Emily Tan

Zuckerberg wants 'independent' appeals court to arbitrate Facebook content disputes

Facebook chief executive Mark Zuckerberg wants to put forth a set of content principles to manage the social platform in the wake of the Cambridge Analytica crisis.

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And here's....Marcel: Publicis unveils its AI system
May 23, 2018
Emily Tan

And here's....Marcel: Publicis unveils its AI system

Publicis Groupe has unveiled its much-anticipated AI-powered platform Marcel at its VivaTech event this morning in Paris.

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WPP retains BP's global media, advertising and PR
May 9, 2018
Emily Tan

WPP retains BP's global media, advertising and PR

Formation of cross-agency 'Team Energy' helps WPP hold onto longtime client following a competitive review.

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Marketers pull back spend on Facebook and Google due to false metrics
May 1, 2018
Emily Tan

Marketers pull back spend on Facebook and Google due to false metrics

Reports about false and faulty metrics have caused 62% of marketers to pull back on spend, according to research by the CMO Council.

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WFA issues data transparency manifesto supported by Unilever, Mars and Disney
Apr 19, 2018
Emily Tan

WFA issues data transparency manifesto supported by Unilever, Mars and Disney

Organisation calls on brands worldwide to go beyond the legal steps required by GDPR, and to fundamentally recalibrate their approach to data.

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Publicis Groupe reports growth, despite poor APAC performance
Apr 19, 2018
Emily Tan

Publicis Groupe reports growth, despite poor APAC performance

APAC revenue fell 16.4%, with Australia hard hit, but China returned to modest growth.

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Indonesia, Hong Kong among best markets for display ad viewability
Mar 28, 2018
Emily Tan

Indonesia, Hong Kong among best markets for display ad viewability

China emerges as the second worst market (after Russia) in a global benchmarking report from the WFA, which also examines video-ad viewability.

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Brands would be 'hypocritical' to leave Facebook over data breach
Mar 22, 2018
Emily Tan

Brands would be 'hypocritical' to leave Facebook over data breach

Following Mozilla's lead by withdrawing would also not make strategic sense, according to insiders. However, some foresee more lasting consequences.

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Two-thirds of advertisers plan ads for voice-activated devices this year
Mar 15, 2018
Emily Tan

Two-thirds of advertisers plan ads for voice-activated devices this year

As well as targeting, most advertisers and agencies believe the ability to use dynamic creative makes digital audio an increasingly attractive medium.

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Ecommerce agency predicts 'automated and service-driven' future
Mar 6, 2018
Emily Tan

Ecommerce agency predicts 'automated and service-driven' future

A future where machines make purchasing decisions on behalf of consumers is increasingly possible, according to a trend report by WPP's ecommerce specialist agency Salmon.

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WPP survey reveals gender pay gap at UK agencies
Mar 1, 2018
Emily Tan

WPP survey reveals gender pay gap at UK agencies

Gender Pay Gap report on WPP's UK agencies cites JWT as having the worst pay divide between men and women, while Kantar's gap is smallest.

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Google launches machine-learning powered automated ads on Adsense
Feb 21, 2018
Emily Tan

Google launches machine-learning powered automated ads on Adsense

Google has launched Adsense Auto ads which uses machine learning to make placements and monetisation decisions on behalf of publishers.

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Dentsu Aegis Network posts record 17.1% growth on the back of new business
Feb 13, 2018
Emily Tan

Dentsu Aegis Network posts record 17.1% growth on the back of new business

Asia-Pacific, excluding Japan, showed a slight decline in gross profit growth and contributed 25% of the group's gross profit.

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Dentsu Aegis Network tops Recma ranking for media billings
Feb 8, 2018
Emily Tan

Dentsu Aegis Network tops Recma ranking for media billings

The group had a net new business balance of $2.34 billion, well ahead of second-place finisher Publicis Media's $376 million.

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Twitter reports its first profitable financial quarter
Feb 8, 2018
Emily Tan

Twitter reports its first profitable financial quarter

EMEA, APAC and in particular Japan contribute to revenue growth.

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Philips launches global campaign around Davos that asks why healthcare can't be better
Jan 25, 2018
Emily Tan

Philips launches global campaign around Davos that asks why healthcare can't be better

The campaign builds on last year's initiative on the future of health.

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