A series of technological and manufacturing developments means that NFC is finally coming of age, offering real value both to brands and consumers.
Campaign caught up with Google CMO Lorraine Twohill to talk about the Cannes Creative Marketer of the Year's evolving approach to marketing.
The answer is to work only with influencers who are genuine and are part of your brand story, said top marketers from Diageo, Samsung and eBay.
The platform, launching in the UK and US, is slated to roll out soon in more markets, including Hong Kong, Australia and Singapore.
Facebook chief executive Mark Zuckerberg wants to put forth a set of content principles to manage the social platform in the wake of the Cambridge Analytica crisis.
Publicis Groupe has unveiled its much-anticipated AI-powered platform Marcel at its VivaTech event this morning in Paris.
Formation of cross-agency 'Team Energy' helps WPP hold onto longtime client following a competitive review.
Reports about false and faulty metrics have caused 62% of marketers to pull back on spend, according to research by the CMO Council.
Organisation calls on brands worldwide to go beyond the legal steps required by GDPR, and to fundamentally recalibrate their approach to data.
APAC revenue fell 16.4%, with Australia hard hit, but China returned to modest growth.
China emerges as the second worst market (after Russia) in a global benchmarking report from the WFA, which also examines video-ad viewability.
Following Mozilla's lead by withdrawing would also not make strategic sense, according to insiders. However, some foresee more lasting consequences.
As well as targeting, most advertisers and agencies believe the ability to use dynamic creative makes digital audio an increasingly attractive medium.
A future where machines make purchasing decisions on behalf of consumers is increasingly possible, according to a trend report by WPP's ecommerce specialist agency Salmon.
Gender Pay Gap report on WPP's UK agencies cites JWT as having the worst pay divide between men and women, while Kantar's gap is smallest.
Google has launched Adsense Auto ads which uses machine learning to make placements and monetisation decisions on behalf of publishers.
Asia-Pacific, excluding Japan, showed a slight decline in gross profit growth and contributed 25% of the group's gross profit.
The group had a net new business balance of $2.34 billion, well ahead of second-place finisher Publicis Media's $376 million.
EMEA, APAC and in particular Japan contribute to revenue growth.
The campaign builds on last year's initiative on the future of health.