The shift in women’s self-image has never been more apparent, according to an ongoing global study by J. Walter Thompson, and marketers need to connect with this change.
ASIA-PACIFIC - Due to popular demand, Campaign Asia-Pacific has agreed to extend the deadline to enter Women to Watch, our annual showcase of the advertising and marketing industry's leading women, to midnight, Friday, 3 June.
Of the 150 women whose online experiences were examined, on average each was subjected to over 40,000 abusive tweets, including threats of sexual violence, over six months.
SINGAPORE - Only 3 per cent of creative directors are women, and while the reasons are manifold and the problems systemic, one of the barriers for women could be their own feelings of guilt, according to a panel discussion at Spikes Asia today.
In trying to connect with Asian women’s hopes, dreams and concerns, many brands still miss the mark by a wide margin.
Deloitte plans to double Acne's staff following the latest creative acquisition by a management consultancy.
CANNES - When discussing the role of women in media, the focus tends to be on the half-empty part of the glass. So it's nice to have visual evidence that these conversations are indeed moving the needle, according to Getty Images and the Lean In organisation.
SHANGHAI - Following Publicis Media's April appointments of its Asia-Pacific market heads, Bertilla Teo, newly named Greater China CEO, is the first to name leads for the the group's four agency brands under her purview.
HONG KONG - Ad tech has been getting a bad rap lately and, as part of the industry, MediaMath has realised that it has to not only change the language it uses to speak about itself, but also alter the industry’s reputation as a whole.
ASIA-PACIFIC: The rapid pace of development in the region has created a generation of swiftly evolving women who defy easy stereotypes and compartmentalisation.
ASIA-PACIFIC - Well, perhaps not everything, admits Konrad Spilva, CEO of Isobar Group ANZ. But winning Digital Network of the Year in 2014 has made enough of an impact to inspire this year's ad for Campaign's Agency of the Year programme.
GLOBAL – A new report by experiential marketing agency Jack Morton indicates that the majority of female consumers globally feel misunderstood by the advertisers that are trying to reach them.
HONG KONG – The board members of the Asia Digital Marketing Association have teamed up with several other marketing associations to form the Digital and Direct Marketing Association (D+D) as a new platform for industry development in the region.
HONG KONG - Shangri-La Hotels and Resorts has appointed a "fully integrated agency team" to be led by DigitasLBI as its agency of record.
Gender Pay Gap report on WPP's UK agencies cites JWT as having the worst pay divide between men and women, while Kantar's gap is smallest.
MUMBAI - Revlon has launched a push in India based on a social media-baed survey into women's beauty habits, conducted alongside digital agency VML Qais.
ASIA-PACIFIC - The region's compensation gender gap is unfortunately reflected across its advertising industry, with men earning as much as 60 per cent more than women in the same job sector in certain countries, according to a study by talent recruitment agency Firebrand.
GLOBAL - Ogilvy Public Relations has launched a new global practice, OgilvyEngage which focuses on 'behaviour change'.
GLOBAL – Facebook’s changes to its EdgeRank algorithm have indeed resulted in 38 per cent lower reach, but a recent study by GroupM finds that the engagement rate for individual posts has increased by 96 per cent.
ASIA-PACIFIC - All six media groups posted double-digit growth in the region last year, with WPP's Group M reporting top billings of US$15.7 billion and growth of 16.9 per cent over 2010, according to Recma (Research Company Evaluating the Media Agency industry).