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Self-assured women make waves in Asia
Jan 24, 2017
Emily Tan

Self-assured women make waves in Asia

The shift in women’s self-image has never been more apparent, according to an ongoing global study by J. Walter Thompson, and marketers need to connect with this change.

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Women to Watch 2016: The Entry Guidelines
Jun 13, 2016
Emily Tan

Women to Watch 2016: The Entry Guidelines

ASIA-PACIFIC - Due to popular demand, Campaign Asia-Pacific has agreed to extend the deadline to enter Women to Watch, our annual showcase of the advertising and marketing industry's leading women, to midnight, Friday, 3 June.

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Women in power face sexual harassment online and in the media every day
Oct 24, 2017
Emily Tan

Women in power face sexual harassment online and in the media every day

Of the 150 women whose online experiences were examined, on average each was subjected to over 40,000 abusive tweets, including threats of sexual violence, over six months.

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Women may be holding themselves back out of guilt
Sep 10, 2015
Emily Tan

Women may be holding themselves back out of guilt

SINGAPORE - Only 3 per cent of creative directors are women, and while the reasons are manifold and the problems systemic, one of the barriers for women could be their own feelings of guilt, according to a panel discussion at Spikes Asia today.

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Build advocacy, not fear when marketing to women
Apr 15, 2014
Emily Tan

Build advocacy, not fear when marketing to women

In trying to connect with Asian women’s hopes, dreams and concerns, many brands still miss the mark by a wide margin.

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Deloitte buys Ikea agency Acne and hires Sandoz to lead creative
Aug 17, 2017
Emily Tan

Deloitte buys Ikea agency Acne and hires Sandoz to lead creative

Deloitte plans to double Acne's staff following the latest creative acquisition by a management consultancy.

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Brands and agencies must improve portrayal of women: Getty and Lean In
Jun 16, 2014
Emily Tan

Brands and agencies must improve portrayal of women: Getty and Lean In

CANNES - When discussing the role of women in media, the focus tends to be on the half-empty part of the glass. So it's nice to have visual evidence that these conversations are indeed moving the needle, according to Getty Images and the Lean In organisation.

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Publicis Media China names leads for four agency brands
May 13, 2016
Emily Tan

Publicis Media China names leads for four agency brands

SHANGHAI - Following Publicis Media's April appointments of its Asia-Pacific market heads, Bertilla Teo, newly named Greater China CEO, is the first to name leads for the the group's four agency brands under her purview.

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How and why MediaMath is changing how it talks about itself
Apr 15, 2016
Emily Tan

How and why MediaMath is changing how it talks about itself

HONG KONG - Ad tech has been getting a bad rap lately and, as part of the industry, MediaMath has realised that it has to not only change the language it uses to speak about itself, but also alter the industry’s reputation as a whole.

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Treat women as individuals, not as a category: McCann
Sep 11, 2012
Emily Tan

Treat women as individuals, not as a category: McCann

ASIA-PACIFIC: The rapid pace of development in the region has created a generation of swiftly evolving women who defy easy stereotypes and compartmentalisation.

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So, has winning changed everything for Isobar Asia-Pacific?
Oct 5, 2015
Emily Tan

So, has winning changed everything for Isobar Asia-Pacific?

ASIA-PACIFIC - Well, perhaps not everything, admits Konrad Spilva, CEO of Isobar Group ANZ. But winning Digital Network of the Year in 2014 has made enough of an impact to inspire this year's ad for Campaign's Agency of the Year programme.

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Stop using pink to market to women: Jack Morton
Jun 14, 2012
Emily Tan

Stop using pink to market to women: Jack Morton

GLOBAL – A new report by experiential marketing agency Jack Morton indicates that the majority of female consumers globally feel misunderstood by the advertisers that are trying to reach them.

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ADMA revamps to D+D to reflect changing times
Dec 6, 2013
Emily Tan

ADMA revamps to D+D to reflect changing times

HONG KONG – The board members of the Asia Digital Marketing Association have teamed up with several other marketing associations to form the Digital and Direct Marketing Association (D+D) as a new platform for industry development in the region.

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Shangri-La appoints DigitasLBI to lead global team of agencies
Mar 24, 2016
Emily Tan

Shangri-La appoints DigitasLBI to lead global team of agencies

HONG KONG - Shangri-La Hotels and Resorts has appointed a "fully integrated agency team" to be led by DigitasLBI as its agency of record.

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WPP survey reveals gender pay gap at UK agencies
Mar 2, 2018
Emily Tan

WPP survey reveals gender pay gap at UK agencies

Gender Pay Gap report on WPP's UK agencies cites JWT as having the worst pay divide between men and women, while Kantar's gap is smallest.

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Revlon uses social survey to plug foundation to Indian women
Jan 30, 2013
Emily Tan

Revlon uses social survey to plug foundation to Indian women

MUMBAI - Revlon has launched a push in India based on a social media-baed survey into women's beauty habits, conducted alongside digital agency VML Qais.

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Men earn far more than women in Asia’s ad industry: Firebrand
Jun 12, 2012
Emily Tan

Men earn far more than women in Asia’s ad industry: Firebrand

ASIA-PACIFIC - The region's compensation gender gap is unfortunately reflected across its advertising industry, with men earning as much as 60 per cent more than women in the same job sector in certain countries, according to a study by talent recruitment agency Firebrand.

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Ogilvy PR launches 'behaviour change' practice OgilvyEngage
May 17, 2012
Emily Tan

Ogilvy PR launches 'behaviour change' practice OgilvyEngage

GLOBAL - Ogilvy Public Relations has launched a new global practice, OgilvyEngage which focuses on 'behaviour change'.

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Changes in Facebook’s Edgerank reduce reach, but double engagement: GroupM
Nov 20, 2012
Emily Tan

Changes in Facebook’s Edgerank reduce reach, but double engagement: GroupM

GLOBAL – Facebook’s changes to its EdgeRank algorithm have indeed resulted in 38 per cent lower reach, but a recent study by GroupM finds that the engagement rate for individual posts has increased by 96 per cent.

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Mindshare leads APAC 2011 billings, SMG leads global: Recma
Jul 25, 2012
Emily Tan

Mindshare leads APAC 2011 billings, SMG leads global: Recma

ASIA-PACIFIC - All six media groups posted double-digit growth in the region last year, with WPP's Group M reporting top billings of US$15.7 billion and growth of 16.9 per cent over 2010, according to Recma (Research Company Evaluating the Media Agency industry).

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