Chinese brands are paying closer attention to the retail environment as they seek to stand out.
While females make up the majority of consumers, decision makers in the advertising industry are overwhelmingly male.
SHANGHAI - Fashion brand Versace has announced a partnership with charity Red Cross Society of China Jet Li One Foundation, which will include the opening of the Versace One Foundation Children's Centre in San Jiang, one of the parts of Sichuan ravaged by the earthquake earlier this year.
SYDNEY - Dominique Hind has been appointed head of digital of Leo Burnett Sydney. Taking on the role of managing partner, she will be reporting directly Todd Sampson, CEO of Leo Burnett Sydney.
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BEIJING - After years of planning, the battle to take advantage of the Beijing Olympics is underway, with sponsors and non-sponsors launching their final marketing offensives.
SHANGHAI - Chinese sportswear brand Anta has called a pitch for its creative business, with incumbent JWT expected to defend its hold on the account.
HONG KONG - Ocean Park has effectively ended its relation-ship with WE-Marketing, which will not be taking part in an open pitch for the homegrown Hong Kong amusement park's creative account.
HONG KONG - Sharp has launched its first Hong Kong advertising campaign since shifting the business to M&C Saatchi.
BEIJING - Following a successful US listing in late 2007, AirMedia Group - reputedly the largest firm in the air travel digital advertising category in China - has acquired Excel Lead International and Flying Dragon Media Advertising.
HONG KONG - Vitasoy has overhauled its packaging, backed up by a new TVC, print and OOH campaign at key public transport hotspots.