BEIJING - Fred Tong (pictured) is returning to Euro RSCG to take up the position as chief creative officer in the agency's Beijing office.
SHANGHAI - Wieden & Kennedy has hired Francis Lam (pictured) for the newly created post of creative technologist at the independent network's Shanghai operations, in charge of leading and implementing creative technology across W&K's client base.
HONG KONG - Coca-Cola has come out on top in research firm CSM's Olympic Performance (OP) index, suggesting that the drinks giant can expect the greatest return on investment from its Beijing-related sponsorship activities.
HONG KONG - Leo Burnett has launched its first campaign for Wyeth premium brand Wyeth Gold into Hong Kong's competitive milk powder market, seeking to fight off competition from international and Japanese brands, all of which have heavy media spend in the region.
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HONG KONG - The interim results for SCMP Group have revealed anticipated losses, with turnover dropping 12 per cent from July 2007, and shareholder profit dropping 29 per cent in the same period.
BEIJING - Volkswagen is looking to position its New Beetle as the ultimate fashion accessory in the PRC, through the launch of a DMG-designed integrated campaign.
BEIJING - Saatchi & Saatchi has retained the Mengniu white milk business, following a three-way pitch that included ADK and Ogilvy subsidiary Jia Xin.