In his first interview, the chief marketing and customer officer gets tough on digital visibility and explains why BBDO's Snickers work is "the best of Mars."
Faith Brewitt, former head of Greater China for MSLGroup, has filed a lawsuit saying she was denied the time and basic tools to do her job.
She had a US$100 million advantage and Madison Avenue's coolest kids in her corner. And yet...
'Behavior like this is simply unacceptable in our Groupe," says Arthur Sadoun, CEO of Publicis Communications, in an internal memo.
Transparency report implies "there is something wrong with agencies being rewarded" for making investments and taking risks, writes the chairman of GroupM North America.
Fewer, better ads; creative freedom for agencies; AOR relationships; and research, research, research.
An unseen army of mostly female publicists keeps adland's racist jokes and bad behavior under wraps. What does the JWT suit say about their plight?
Irish transplant Orla Mitchell is quietly driving innovation for brands like Doublemint and Skittles at Wrigley.
Campaign US asked media and tech experts which products from Vegas they would be talking to their clients about this week.
"I wouldn't be taking the job if I didn't have plans to do it better," says former Xaxis CEO.
It took Pedigree and BBDO more than a year to find the tagline. This is what happened to it next.
NEW YORK - SC Johnson on Thursday chose to consolidate its media business, awarding its $600 million global media-buying account to Omnicom Group’s PHD.