Search results for "women leading change"

Articles: 6 Results Filter results»
Order By: Relevant | Latest
Premium
Social media: the next step
Sep 24, 2009
Dominic Fitzsimmons

Social media: the next step

Listening to the social media consumer is no longer enough.

Premium
Live Issue... Only brands can rescue Brand China
Dec 10, 2008
Dominic Fitzsimmons

Live Issue... Only brands can rescue Brand China

At US$44 billion in infrastructure and hosting costs, the Beijing Games represents an investment that dwarfs many nations' financial crisis stimulus packages.

Premium
Speedo blooms in Beijing spotlight
Aug 19, 2008
Dominic Fitzsimmons

Speedo blooms in Beijing spotlight

BEIJING - Speedo has emerged as one of the biggest brand success stories in this year's Olympics, after the success of its Speedo LZR Racer suit forced athletes sponsored by other brands to renegotiate their deals.

Premium
Spanish under fire for Olympic ad
Aug 12, 2008
Dominic Fitzsimmons

Spanish under fire for Olympic ad

BEIJING - An ad featuring the Spanish Olympic basketball team making slit-eyed gestures is being slammed for being culturally insensitive to the team's hosts, upsetting their Chinese sponsor and even putting a dent in Madrid's 2016 Summer Games bid.

Premium
Wanglaoji travels to New York for Olympics stunt
Jul 22, 2008
Dominic Fitzsimmons

Wanglaoji travels to New York for Olympics stunt

BEIJING - Chinese herbal tea brand Wanglaoji has rolled out a publicity stunt around the Olympics - though it has had to go as a far as New York to ensure it avoids charges of ambush marketing.

Premium
Feature... Boom or bubble?
Jul 1, 2008
Dominic Fitzsimmons

Feature... Boom or bubble?

Investment is pouring into China's burgeoning digital sector, but many of the companies receiving the cash have yet to turn a profit.

Filter results

Date

Article Type

Site Category

Author