Search results for "women leading change"

Articles: 47 Results Filter results»
Order By: Relevant | Latest
Premium
All about Apple's Safari Reader
Jul 6, 2010
David Tiltman

All about Apple's Safari Reader

Apple's latest version of its Safari internet browser comes with a sting in the tail - for publishers, at least. A feature called Safari Reader has been introduced that allows consumers to fade out the ads around an article on a website.

Premium
All about Apple's Safari Reader
Jul 6, 2010
David Tiltman

All about Apple's Safari Reader

Apple's latest version of its Safari internet browser comes with a sting in the tail - for publishers, at least. A feature called Safari Reader has been introduced that allows consumers to fade out the ads around an article on a website.

Premium
All about Apple's Safari Reader
Jul 6, 2010
David Tiltman

All about Apple's Safari Reader

Apple's latest version of its Safari internet browser comes with a sting in the tail - for publishers, at least. A feature called Safari Reader has been introduced that allows consumers to fade out the ads around an article on a website.

Premium
Can Apple make mobile ads work?
Jun 20, 2010
David Tiltman

Can Apple make mobile ads work?

The company is making its first foray into advertising with the launch of iAd. The platform has the potential to raise mobile marketing’s game, but there are also some drawbacks.

Premium
Can Apple make mobile ads work?
Jun 20, 2010
David Tiltman

Can Apple make mobile ads work?

The company is making its first foray into advertising with the launch of iAd. The platform has the potential to raise mobile marketing’s game, but there are also some drawbacks.

Premium
Can Apple make mobile ads work?
Jun 18, 2010
David Tiltman

Can Apple make mobile ads work?

The company is making its first foray into advertising with the launch of iAd. The platform has the potential to raise mobile marketing’s game, but there are also some drawbacks.

Premium
Music's comeback mobilises brands
Jun 15, 2010
David Tiltman

Music's comeback mobilises brands

With the music industry finally embracing the online space, brands are learning to build relationships through entertainment.

Premium
The breakdown of tribal borders
Jun 15, 2010
David Tiltman

The breakdown of tribal borders

Young people in the region are moving away from single 'tribes' as a means of affirming their identity, using online platforms to build specialist status and flit between a variety of sub-cultures.

Premium
All about YouTube at five
Jun 9, 2010
David Tiltman

All about YouTube at five

Happy birthday YouTube! The world's leading online video site turned five last year. As its user base rockets in Asia, we wonder how can the online video site grow old gracefully?

Premium
All about social media experts
May 12, 2010
David Tiltman

All about social media experts

McDonald's decision to appoint its first director of social media in the US underlines the growing importance of channels such as Facebook and Twitter to major consumer brands.

Premium
All about growing automation and the rise of ad exchanges
Apr 26, 2010
David Tiltman

All about growing automation and the rise of ad exchanges

Buying digital display ads is becoming an increasingly complex process. Growing automation has led to the rise of ad exchanges, so-called 'real-time bidding' (RTB) and a host of other services. What do Asia's marketers and agencies need to know?

Premium
All about Pakistan's print sector
Apr 6, 2010
David Tiltman

All about Pakistan's print sector

Newsweek raised a few eyebrows earlier in March when it unveiled an agreement to launch a local edition of the title in Pakistan.

Premium
All about online privacy & the Google Buzz saga
Mar 15, 2010
David Tiltman

All about online privacy & the Google Buzz saga

The backlash Google faced when it launched its Buzz social product highlights the issues online media owners face when it comes to privacy. As media becomes more 'social', the amount of personal data media owners store is growing.

Premium
Profile: Comcast president Kevin MacLellan is Asia's Mr Hollywood
Mar 15, 2010
David Tiltman

Profile: Comcast president Kevin MacLellan is Asia's Mr Hollywood

The Comcast president seeks to broaden the reach of E! Entertainment by finding local solutions.

Premium
Beckoning Asia's digital community
Mar 14, 2010
David Tiltman

Beckoning Asia's digital community

Inconsistency and regulation present a challenge, but Vietnam is an attractive prospect for experimentation and opportunities are there for marketers who make time to engage.

Premium
Social networking is expanding its reach into the 35+ market and beyond
Mar 3, 2010
David Tiltman

Social networking is expanding its reach into the 35+ market and beyond

Social networks were once the domain of the young and tech-savvy. Not anymore, as Facebook reports a huge growth in older users last year.

Premium
Asia's untapped engagement tool
Feb 24, 2010
David Tiltman

Asia's untapped engagement tool

Custom publishing is a staple in Europe and the US, but has ample room for growth in Asia. Used correctly, branded titles have serious potential to build relationships and drive sales.

Premium
Live coverage deal between IPL & YouTube gives TV sport a wake-up call
Feb 18, 2010
David Tiltman

Live coverage deal between IPL & YouTube gives TV sport a wake-up call

As cricket's Indian Premier League (IPL) strikes a global deal with online video kings YouTube, traditional broadcasters of sport, their advertisers and sponsors are left to consider the future implications of the groundbreaking deal.

Premium
How should Kraft handle Cadbury?
Feb 10, 2010
David Tiltman

How should Kraft handle Cadbury?

ASIA-PACIFIC - The American food giant's marketers must walk a tightrope to ensure the chocolate brand's success in key Asian markets.

Premium
Kraft's Asia-Pacific VP Shawn Warren shares his recipe for success
Jan 21, 2010
David Tiltman

Kraft's Asia-Pacific VP Shawn Warren shares his recipe for success

SINGAPORE - Fifteen years after starting out Kraft's Asia-Pacific vice president, Shawn Warren (pictured), proves to Media that his passion for promoting food shows no signs of abating.

Filter results

Date

Article Type

Site Category

Author