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CNN leads the race for news viewers: Synovate
Jul 15, 2011
David Seidler

CNN leads the race for news viewers: Synovate

ASIA-PACIFIC - CNN has come out tops in the latest Pan-Asian cross media survey, according to Synovate, the market research firm behind the quarterly statistics.

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Singapore's Chinese Daily gets a new editor, Goh Sin Teck
Jul 29, 2011
David Seidler

Singapore's Chinese Daily gets a new editor, Goh Sin Teck

SINGAPORE - Lianhe Zaobao, Singapore’s leading Chinese-language daily newspaper, has appointed Goh Sin Teck as its new editor, effective August 1, 2011.

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Top 10 spooky TVCs for Hungry Ghost month
Jul 29, 2011
David Seidler

Top 10 spooky TVCs for Hungry Ghost month

In anticipation of the Hungry Ghost month across the Chinese diaspora, Campaign Asia-Pacific gets you ready to be freaked out with ten of the scariest TVCs around.

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What's a 'like' worth? Measuring success for social media campaigns
Jul 29, 2011
David Seidler

What's a 'like' worth? Measuring success for social media campaigns

ASIA-PACIFIC - Facebook, Twitter, and YouTube are almost always at the core of any brand's social media strategy - but can campaigns there be measured with any real accuracy? Experts are divided.

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