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Jan 15, 2015
Marketing automation: What does 'awesome' look like?
Marketing automation is not yet mainstream in Asia, and becoming a modern marketer is hard work. David Ketchum, CEO of Current Asia, offers a six-point checklist every marketer should aspire to complete.
May 10, 2015
Integrating ad tech: Robocop approach to staying ahead
Agencies face a choice between creating ad technology or identifying the right solutions for clients, says David Ketchum founder of Current Asia.
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