Search results for "women leading change"
The changes luxury brands need to make in China
Very few brands tell their story right, and even fewer are excellent in providing a “branded experience” along all touchpoints of the customer journey.
5 luxury trends in China that matter to brands
Relevant for all luxury brands, including in the fashion, food and beverage, lifestyle, and service categories, these trends are changing the way the game must be played to stay relevant.
Why most luxury brands fail with Chinese millennials
Despite the strong growth rate of the luxury market in China, most brands still fail to address Chinese Millennials appropriately.
Why luxury’s hidden value drivers matter to brands
People subconsciously ascribe enhanced attractiveness to luxury, and that expected attractiveness drives the value of luxury products significantly.
