Search results for "women leading change"

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Women's World Cup spots score terribly on branding and sales measures
Jun 30, 2019
Daniel Farey-Jones

Women's World Cup spots score terribly on branding and sales measures

Public found the ads involving and emotional but weren't sure which brands they were for.

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Brian Wieser joins GroupM to lead business intelligence
Feb 6, 2019
Daniel Farey-Jones

Brian Wieser joins GroupM to lead business intelligence

The prominent media and advertising analyst moves to the agency world after eight years at Pivotal Research.

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Engine lures R/GA veteran Jim Moffatt to lead Europe and Asia
Sep 11, 2018
Daniel Farey-Jones

Engine lures R/GA veteran Jim Moffatt to lead Europe and Asia

Moffatt took R/GA APAC from 10 employees in Singapore in 2014 to more than 250 in five APAC offices today.

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Volvo appoints Arnold as lead global creative agency
Dec 8, 2011
Daniel Farey-Jones

Volvo appoints Arnold as lead global creative agency

SHANGHAI - Volvo has moved its UK and China creative business out of SapientNitro and into Arnold Worldwide without a pitch.

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Diageo CMO presses agencies to speed up hiring of female creative chiefs
Dec 5, 2018
Daniel Farey-Jones

Diageo CMO presses agencies to speed up hiring of female creative chiefs

'The pace of substantive change has been too slow', agencies told.

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MediaMonks expands with $150m acquisition of US digital agency Firewood
Oct 8, 2019
Daniel Farey-Jones

MediaMonks expands with $150m acquisition of US digital agency Firewood

Silicon Valley shop favours embedded service for clients including Google, Facebook and Salesforce.

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Haagen-Dazs awards global creative to Forsman & Bodenfors
Jun 27, 2019
Daniel Farey-Jones

Haagen-Dazs awards global creative to Forsman & Bodenfors

Business moves from Saatchi & Saatchi, which did not repitch.

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Lexus marketer: In-housing boosts creativity through 'corridor conversations'
Mar 20, 2019
Daniel Farey-Jones

Lexus marketer: In-housing boosts creativity through 'corridor conversations'

Brand communications manager Emma Lane says she is sold on in-housing after two years.

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Huawei CMO makes Global Marketer of the Year shortlist
Dec 19, 2017
Daniel Farey-Jones

Huawei CMO makes Global Marketer of the Year shortlist

The World Federation of Advertisers has shortlisted six CMOs to compete for its inaugural Global Marketer of the Year award.

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Martin Sorrell: Group M alone is worth as much as WPP's stock market value
Oct 8, 2019
Daniel Farey-Jones

Martin Sorrell: Group M alone is worth as much as WPP's stock market value

Former WPP chief seeks to justify retaining his shares in ad giant.

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Red Cross creates choose-your-own Twitter adventure
Aug 29, 2019
Daniel Farey-Jones

Red Cross creates choose-your-own Twitter adventure

Twitter users get to step into the shoes of a Red Cross negotiator.

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Omnicom wary of 'wounded competitors' but delivers 2.6% organic growth
Feb 12, 2019
Daniel Farey-Jones

Omnicom wary of 'wounded competitors' but delivers 2.6% organic growth

Investors reassured by steady results following Publicis shock.

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Mindshare hires Carat's James Harris as global chief strategy officer
Sep 24, 2018
Daniel Farey-Jones

Mindshare hires Carat's James Harris as global chief strategy officer

Harris leaves Carat after three years.

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WPP merges Y&R and VML under Jon Cook
Sep 26, 2018
Daniel Farey-Jones

WPP merges Y&R and VML under Jon Cook

VML global chief executive Jon Cook has been handed the same role at the new agency being created by WPP through the merger of Y&R and VML.

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Publicis Groupe to hold company-wide leadership get-togethers
Jan 31, 2019
Daniel Farey-Jones

Publicis Groupe to hold company-wide leadership get-togethers

Company also rolls out online courses to all staff.

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Tribal DDB nets Reebok global digital business
Jan 11, 2011
Daniel Farey-Jones

Tribal DDB nets Reebok global digital business

GLOBAL - Fitness brand Reebok has appointed Tribal DDB New York to handle its global digital account.

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Trump shock puts politically engaged marketers in introspective mood
Nov 9, 2016
Daniel Farey-Jones, Robert Sawatzky

Trump shock puts politically engaged marketers in introspective mood

Marketers on each side of the Atlantic have reacted in different ways to Donald Trump and the Republican Party winning power in the US.

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Growing ad revenue is making Amazon more profitable
Jul 29, 2018
Daniel Farey-Jones

Growing ad revenue is making Amazon more profitable

Ad sales is now a "multibillion dollar business" for the online retailer, which is improving the service for advertisers with greater process automation and more measurement capabilities.

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Cannes Lions revenue down 9%, but marketers spending more
Jul 23, 2018
Daniel Farey-Jones

Cannes Lions revenue down 9%, but marketers spending more

Revenue from delegate passes and awards entries fell by 15.5% and 13.6%, respectively.

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Adobe buys video ad tech firm TubeMogul for $540m
Nov 10, 2016
Daniel Farey-Jones

Adobe buys video ad tech firm TubeMogul for $540m

Adobe has agreed to buy TubeMogul, which makes software allowing brands and agencies to plan and buy video advertising, for US$540 million.

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