Public found the ads involving and emotional but weren't sure which brands they were for.
The prominent media and advertising analyst moves to the agency world after eight years at Pivotal Research.
Moffatt took R/GA APAC from 10 employees in Singapore in 2014 to more than 250 in five APAC offices today.
'The pace of substantive change has been too slow', agencies told.
SHANGHAI - Volvo has moved its UK and China creative business out of SapientNitro and into Arnold Worldwide without a pitch.
Business moves from Saatchi & Saatchi, which did not repitch.
Brand communications manager Emma Lane says she is sold on in-housing after two years.
The World Federation of Advertisers has shortlisted six CMOs to compete for its inaugural Global Marketer of the Year award.
Investors reassured by steady results following Publicis shock.
Harris leaves Carat after three years.
Company also rolls out online courses to all staff.
VML global chief executive Jon Cook has been handed the same role at the new agency being created by WPP through the merger of Y&R and VML.
GLOBAL - Fitness brand Reebok has appointed Tribal DDB New York to handle its global digital account.
Marketers on each side of the Atlantic have reacted in different ways to Donald Trump and the Republican Party winning power in the US.
Ad sales is now a "multibillion dollar business" for the online retailer, which is improving the service for advertisers with greater process automation and more measurement capabilities.
Revenue from delegate passes and awards entries fell by 15.5% and 13.6%, respectively.
Adobe has agreed to buy TubeMogul, which makes software allowing brands and agencies to plan and buy video advertising, for US$540 million.
GLOBAL - FIFA is filing a civil case against Bavaria, the brewer behind an ambush marketing stunt at the World Cup. We ask PR experts in the region what they think of FIFA's reaction.
GLOBAL - McCann Erickson is out of the pitch for HSBC's US$636 million global advertising business, which it said was due to pitching for another unnamed global bank.
GLOBAL - Unilever has moved the global digital account for its Flora/Becel brand from Ogilvy to Tribal DDB.