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Do Chinese New Year right, or don't do it at all
Feb 18, 2015
Damian Madden

Do Chinese New Year right, or don't do it at all

Just because Chinese New Year is happening, should your brand try to be part of it? Damian Madden of Spectrum Group argues that unless your brand has a good reason to join in the celebration, it might be better to sit this holiday out.

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