Search results for "women leading change"

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Opinion... Downturn has changed the way we think about brands
Nov 29, 2009
Craig Briggs

Opinion... Downturn has changed the way we think about brands

The Great Recession has touched everyone, across geographies, cultures and economic circumstances.

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Wild dogs and business alike need to brand for survival
Aug 20, 2010
Craig Briggs

Wild dogs and business alike need to brand for survival

Craig Briggs, managing director at Brandimage Asia, examines the benefits of re-branding and changing perceptions to get closer to your consumers.

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Opinion... Creative industry awash with shockingly untrained juniors
Jul 30, 2009
Craig Briggs

Opinion... Creative industry awash with shockingly untrained juniors

The global recession is posing significant challenges for creative industries.

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Craig Briggs' New Year's resolutions for the industry
Jan 24, 2010
Craig Briggs

Craig Briggs' New Year's resolutions for the industry

Craig Briggs, managing director of Brandimage Asia, boldly suggests a few New Year's resolutions for the marketing and advertising industry as we bid 2009 farewell.

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Samsung was driven by Sony failings - and look at it now
May 28, 2010
Craig Briggs

Samsung was driven by Sony failings - and look at it now

Craig Briggs, managing director at Brandimage Asia, on Samsung's decision to challenge Sony as a top tier brand almost ten years ago and how they managed to pull it off.

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