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Web changes the way women shop for FMCG: Google, TNS
Feb 28, 2014
Byravee Iyer

Web changes the way women shop for FMCG: Google, TNS

ASIA-PACIFIC – A new study by Google and TNS looks into the so-called 'Zero moment of truth' (ZMOT) and reveals a significant shift in online consumption, with 78 per cent of women in Asia-Pacific saying online research is a vital step in their purchase decision.

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Brands not adequately addressing the key decision-makers in SEA: women
Jun 21, 2013
Byravee Iyer

Brands not adequately addressing the key decision-makers in SEA: women

SINGAPORE - Urban women in Southeast Asia make or influence 80 per cent of all purchase decisions, including 60 per cent of 'traditional' male products such as automobiles and consumer electronics, according to NBCUniversal research.

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GroupM makes Southeast Asia leadership changes
Jul 21, 2015
Byravee Iyer

GroupM makes Southeast Asia leadership changes

SINGAPORE - GroupM Singapore CEO Jon Thurlow is departing his role to take on the position of chief operating officer for GroupM Asia-Pacific, as the network makes a number of leadership changes in Southeast Asia.

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Co-creation changing the agency model
Sep 15, 2013
Byravee Iyer

Co-creation changing the agency model

SPIKES ASIA 2013 - Spurred by digitisation and the growth of social media, consumers are no longer just a source of insights and revenue but are increasingly generating ideas—and raising questions over the relevance of creative agencies, according to Joel Cere, the global insights and innovation director of Eyeka.

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Agencies failing to keep up with change: The Knowledge Engineers
Sep 23, 2014
Byravee Iyer

Agencies failing to keep up with change: The Knowledge Engineers

SPIKES ASIA - Consumer change is outpacing agencies, new tech skills are required and organisation culture is a hindrance to change and innovation Niall McKinney, founder and CEO of the Knowledge Engineers said at the outset of a session on how agencies need to evolve.

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New campaign against domestic abuse urges women to talk about relationships
Mar 12, 2014
Byravee Iyer

New campaign against domestic abuse urges women to talk about relationships

KUALA LUMPUR - The Women’s Aid Organisation and TBWA\Kuala Lumpur have joined forces to launch #NoExecuseforAbuse, a campaign to raise awareness about domestic violence in Malaysia.

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Asian markets lead Twitter’s video-ad strategy
Aug 16, 2016
Byravee Iyer

Asian markets lead Twitter’s video-ad strategy

Voracious video appetites in the region raise the platform's optimism about its ad offerings.

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What women want varies across Southeast Asia: Hakuhodo study
Oct 7, 2013
Byravee Iyer

What women want varies across Southeast Asia: Hakuhodo study

SINGAPORE - Despite their reputation for splurging on luxury goods, women in Southeast Asia are judicious about their spending, according to Hakuhodo’s annual Global Habit study conducted across 34 major cities in Asia, Europe and the United States.

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Mondelez's Asia-Pacific offices sees management changes
Jul 18, 2013
Byravee Iyer

Mondelez's Asia-Pacific offices sees management changes

ASIA-PACIFIC - Global food company Mondelez has promoted Leanne Cutts to president and managing director of its Japan operations, leaving a vacancy in the regional marketing role.

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Digital platforms change game for TV content creators: All That Matters
May 26, 2015
Byravee Iyer

Digital platforms change game for TV content creators: All That Matters

SINGAPORE - The influence of digital platforms on television is changing the conversation among brands, agencies and multi-channel networks, according to a panel of media companies at Video Matters, part of Branded's All That Matters conference.

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Women take charge of finances in Southeast Asia: MasterCard
Mar 28, 2013
Byravee Iyer

Women take charge of finances in Southeast Asia: MasterCard

SINGAPORE - The conventional wisdom that women manage monthly household finances holds true in Indonesia, the Philippines and Myanmar, at least according to the latest MasterCard survey on money management.

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CBS Interactive makes structural changes in Asia
Jan 9, 2014
Byravee Iyer

CBS Interactive makes structural changes in Asia

SINGAPORE - CBS Interactive is making changes in its Singapore office, home of technology news website ZDNet, as it looks to make a bigger impact in Australia.

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Airbnb hires Unilever exec to lead marketing in Asia
Aug 29, 2014
Byravee Iyer

Airbnb hires Unilever exec to lead marketing in Asia

ASIA-PACIFIC - Matthias Schuecking has joined the startup as head of marketing for the region after more than 15 years at Unilever.

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RECMA changes 2012 billings for Australia after controversy, multiple revisions
Oct 3, 2013
Byravee Iyer

RECMA changes 2012 billings for Australia after controversy, multiple revisions

ASIA-PACIFIC - Following multiple revisions, GroupM’s Mediacom, OMD and Mitchells & Partners now share the top spot in the RECMA (Research Company Evaluating the Media Agency Industry) ranking of Australian billings for 2012.

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Social gaming most popular among women: Spiral Media
Nov 23, 2012
Byravee Iyer

Social gaming most popular among women: Spiral Media

SINGAPORE - A new survey from Australian publishing company, Spiral Media, reveals that social games are more popular among women in Asia-Pacific.

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Colgate leads Kantar's brand footprint ranking in Asia
May 14, 2014
Byravee Iyer

Colgate leads Kantar's brand footprint ranking in Asia

ASIA-PACIFIC - Colgate continues its reign as the 'most chosen' FMCG brand in Asia, while local brands are growing nearly twice as quickly as global brands, according to a Kantar Worldpanel ranking of consumer brands.

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Christel Quek joins Twitter as regional content lead
Jan 20, 2014
Byravee Iyer

Christel Quek joins Twitter as regional content lead

SINGAPORE - Christel Quek has joined microblogging site Twitter as regional content lead for Asia Pacific, Middle East and Africa, Campaign Asia-Pacific has confirmed.

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Unilever brands take the lead in co-creation
Sep 16, 2012
Byravee Iyer

Unilever brands take the lead in co-creation

ASIA PACIFIC - Consumer products giant Unilever has begun to use consumers as a source for insights and ideas for two of its top brands, Closeup and Pond's.

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Robb Report comes back to Singapore; changes hands
Sep 13, 2012
Byravee Iyer

Robb Report comes back to Singapore; changes hands

SINGAPORE - More than two years after it closed up shop, luxury lifestyle magazine Robb Report is back in Singapore under license from CurtCo Robb Media and will be published by Indochine Media Ventures (IMV).

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Asia leads world in growth of programmatic buying: Magna Global
Apr 22, 2014
Byravee Iyer

Asia leads world in growth of programmatic buying: Magna Global

ASIA-PACIFIC - Programmatic spend in Asia will touch $501 million in 2014, up 73 per cent, making it the fastest growing market, according to a Magna Global study that reviewed 24 markets.

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