ASIA-PACIFIC – A new study by Google and TNS looks into the so-called 'Zero moment of truth' (ZMOT) and reveals a significant shift in online consumption, with 78 per cent of women in Asia-Pacific saying online research is a vital step in their purchase decision.
SINGAPORE - Urban women in Southeast Asia make or influence 80 per cent of all purchase decisions, including 60 per cent of 'traditional' male products such as automobiles and consumer electronics, according to NBCUniversal research.
SINGAPORE - GroupM Singapore CEO Jon Thurlow is departing his role to take on the position of chief operating officer for GroupM Asia-Pacific, as the network makes a number of leadership changes in Southeast Asia.
SPIKES ASIA 2013 - Spurred by digitisation and the growth of social media, consumers are no longer just a source of insights and revenue but are increasingly generating ideas—and raising questions over the relevance of creative agencies, according to Joel Cere, the global insights and innovation director of Eyeka.
SPIKES ASIA - Consumer change is outpacing agencies, new tech skills are required and organisation culture is a hindrance to change and innovation Niall McKinney, founder and CEO of the Knowledge Engineers said at the outset of a session on how agencies need to evolve.
KUALA LUMPUR - The Women’s Aid Organisation and TBWA\Kuala Lumpur have joined forces to launch #NoExecuseforAbuse, a campaign to raise awareness about domestic violence in Malaysia.
Voracious video appetites in the region raise the platform's optimism about its ad offerings.
SINGAPORE - Despite their reputation for splurging on luxury goods, women in Southeast Asia are judicious about their spending, according to Hakuhodo’s annual Global Habit study conducted across 34 major cities in Asia, Europe and the United States.
ASIA-PACIFIC - Global food company Mondelez has promoted Leanne Cutts to president and managing director of its Japan operations, leaving a vacancy in the regional marketing role.
SINGAPORE - The influence of digital platforms on television is changing the conversation among brands, agencies and multi-channel networks, according to a panel of media companies at Video Matters, part of Branded's All That Matters conference.
SINGAPORE - The conventional wisdom that women manage monthly household finances holds true in Indonesia, the Philippines and Myanmar, at least according to the latest MasterCard survey on money management.
SINGAPORE - CBS Interactive is making changes in its Singapore office, home of technology news website ZDNet, as it looks to make a bigger impact in Australia.
ASIA-PACIFIC - Matthias Schuecking has joined the startup as head of marketing for the region after more than 15 years at Unilever.
ASIA-PACIFIC - Following multiple revisions, GroupM’s Mediacom, OMD and Mitchells & Partners now share the top spot in the RECMA (Research Company Evaluating the Media Agency Industry) ranking of Australian billings for 2012.
SINGAPORE - A new survey from Australian publishing company, Spiral Media, reveals that social games are more popular among women in Asia-Pacific.
ASIA-PACIFIC - Colgate continues its reign as the 'most chosen' FMCG brand in Asia, while local brands are growing nearly twice as quickly as global brands, according to a Kantar Worldpanel ranking of consumer brands.
SINGAPORE - Christel Quek has joined microblogging site Twitter as regional content lead for Asia Pacific, Middle East and Africa, Campaign Asia-Pacific has confirmed.
ASIA PACIFIC - Consumer products giant Unilever has begun to use consumers as a source for insights and ideas for two of its top brands, Closeup and Pond's.
SINGAPORE - More than two years after it closed up shop, luxury lifestyle magazine Robb Report is back in Singapore under license from CurtCo Robb Media and will be published by Indochine Media Ventures (IMV).
ASIA-PACIFIC - Programmatic spend in Asia will touch $501 million in 2014, up 73 per cent, making it the fastest growing market, according to a Magna Global study that reviewed 24 markets.