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Bigger market changes in China bring taller silos
May 22, 2018
Bryce Whitwam

Bigger market changes in China bring taller silos

Wunderman's Bryce Whitwam grumbles about working with clients in China that suffer from too much infighting and divisiveness.

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Brands after digital transformation in China should start with martech, not adtech
Aug 22, 2017
Bryce Whitwam

Brands after digital transformation in China should start with martech, not adtech

Martech is a lot harder than adtech because it requires a change of mindset, writes Wunderman China CEO Bryce Whitwam.

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How to cure the agency overtime problem
Oct 26, 2016
Bryce Whitwam

How to cure the agency overtime problem

Dentsu’s mandate to reduce overtime hours is not going to address the problem of overwork, writes Wunderman's Bryce Whitwam.

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