Sony's console is changing its marketing strategy to shore up its home market.
GLOBAL - Ogilvy is expanding its Australian OgilvyEarth unit into a worldwide sustainability practice, with its first project a major global awareness campaign for the upcoming United Nations Climate Change Conference in Copenhagen.
HONG KONG - Peter Phillips (pictured), the 29-year-old son of British royal Princess Anne, has relocated to Hong Kong to head up RBS' sponsorship activities in the region.
Revenue-hungry agencies consider turning ad production into a moneyspinner.
SHANGHAI - Ogilvy & Mather Greater China vice-chairman Joseph Wang (pictured) is to depart the agency after thirteen years.
SHANGHAI - Nike has begun a review of its corporate communications account in China, putting five-year incumbent Apco on alert.
Starcom spent much of 2008 in the news - though not always for the reasons it would like.
ASIA-PACIFIC - Text 100 has kicked off a series of changes to its Asia-Pacific management structure.
MUMBAI - Jet Airways has appointed Interpublic Group to handle its US$30 million global creative account, as the Indian carrier puts its ambitious expansion plans on hold because of soaring oil prices.
Can marketing's Mr Nice Guy steer the iconic car brand around a rare blip in its global sucess story?
The only certainty about it is that things will change.
They may have little in common, but Starcom's new leaders share a common vision.
Peter Iacono sees Asia as pivotal to the British TV station's plan to double its revenue by 2012.
MUMBAI - Edelman has announced a slate of new hires and promotions in India, as it seeks to broaden and grow its presence in the market.
ASIA-PACIFIC - Burson-Marsteller Asia-Pacific chairman Bill Rylance (pictured) has resigned from the agency for the second time in less than two years, bringing a 26-year relationship with the WPP firm to a close.
HONG KONG - King Lai (pictured) is to depart his role as Asia-Pacific president at Initiative, following a worldwide reorganisation at the agency that eliminates the leadership position in this region.
The omens bode well for the silver-haired Indian media mogul and his tight-knit band at INX Media.
ASIA-PACIFIC - Huntsworth plc, which owns Grayling, Citigate, Red and Huntsworth Health, has named Michael Birkin (pictured) to its board as a non-executive director.
TOKYO - Edelman has appointed Ross Rowbury (pictured), one of the longest-serving foreign PR executives in Japan, to head its operations in the country.
BEIJING - The Hoffman Agency has named Text 100 China MD Chris Tang as MD of its Asia-Pacific operations, filling a role that has been vacant since the departure of Susan Tomsett earlier this year.