LONDON - Marketing as an industry is at a crossroads, and needs to adapt to better serve a changing world defined by diminishing natural resources and an ever-expanding global population, warns Keith Weed, chief marketing officer of Unilever.
MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.
Google officially turned 12 years old yesterday, and to celebrate, the internet giant replaced its regular logo with an image of a cake.
GLOBAL - Nokia has unveiled a newly formed marketing and communications set-up and appointed Jerri DeVard to lead it as chief marketing officer.
GLOBAL - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.
GLOBAL - Unilever has started a global review of its estimated US$4.65 billion media planning and buying business, currently handled by WPP's Mindshare in the UK.
GLOBAL - Facebook's advertising revenues rose 69% to hit $3.15 billion in 2011, according to accounts filed for its $5 billion initial public offering (IPO).
GLOBAL - The Guardian has joined forces with CNN International, the Financial Times, Thomson Reuters and the Economist to launch a private marketplace for programmatic advertising called Pangaea Alliance.
CANNES - The Prism scandal, in which the UK and US governments have been found to be "legally compelling collection" of information from internet giants Google and Facebook, will change perceptions on privacy, warns Sir Martin Sorrell.
GLOBAL - Publicis Groupe has reached an agreement to buy digital specialist LBi for US$514 million (€416m) in a deal that has "unanimous support" from the management board of LBi.
GLOBAL - If WPP's embattled leader Sir Martin Sorrell were to leave over the shareholder revolt surrounding his near US$20 million pay packet, it would be a "brilliant" thing, according to David Jones, global chief executive of rival network Havas.
GLOBAL - YouTube, the world's largest video-sharing website, finds itself at a cross-roads as it celebrates its fifth birthday this week.