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Publishers form programmatic alliance
Mar 18, 2015
Arif Durrani

Publishers form programmatic alliance

GLOBAL - The Guardian has joined forces with CNN International, the Financial Times, Thomson Reuters and the Economist to launch a private marketplace for programmatic advertising called Pangaea Alliance.

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MediaCom wins global media planning business for Mars
Dec 17, 2014
Arif Durrani

MediaCom wins global media planning business for Mars

MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.

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Prism will alter attitudes towards data, warns Sorrell
Jun 20, 2013
Arif Durrani

Prism will alter attitudes towards data, warns Sorrell

CANNES - The Prism scandal, in which the UK and US governments have been found to be "legally compelling collection" of information from internet giants Google and Facebook, will change perceptions on privacy, warns Sir Martin Sorrell.

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Publicis Groupe buys LBi for US$514 million
Sep 19, 2012
Arif Durrani

Publicis Groupe buys LBi for US$514 million

GLOBAL - Publicis Groupe has reached an agreement to buy digital specialist LBi for US$514 million (€416m) in a deal that has "unanimous support" from the management board of LBi.

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Cannes 2012: 'If Sorrell resigns over pay it would be great', says David Jones
Jun 21, 2012
Arif Durrani

Cannes 2012: 'If Sorrell resigns over pay it would be great', says David Jones

GLOBAL - If WPP's embattled leader Sir Martin Sorrell were to leave over the shareholder revolt surrounding his near US$20 million pay packet, it would be a "brilliant" thing, according to David Jones, global chief executive of rival network Havas.

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Unilever's Keith Weed: 'Marketing's at a crossroads'
Mar 5, 2012
Arif Durrani

Unilever's Keith Weed: 'Marketing's at a crossroads'

LONDON - Marketing as an industry is at a crossroads, and needs to adapt to better serve a changing world defined by diminishing natural resources and an ever-expanding global population, warns Keith Weed, chief marketing officer of Unilever.

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Facebook reports a 69% lift in ad revenue in 2011
Feb 2, 2012
Arif Durrani

Facebook reports a 69% lift in ad revenue in 2011

GLOBAL - Facebook's advertising revenues rose 69% to hit $3.15 billion in 2011, according to accounts filed for its $5 billion initial public offering (IPO).

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Unilever calls US$4.65 billion global media review
Dec 13, 2011
Arif Durrani

Unilever calls US$4.65 billion global media review

GLOBAL - Unilever has started a global review of its estimated US$4.65 billion media planning and buying business, currently handled by WPP's Mindshare in the UK.

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Nokia appoints new chief marketing officer amid restructure
Nov 24, 2010
Arif Durrani

Nokia appoints new chief marketing officer amid restructure

GLOBAL - Nokia has unveiled a newly formed marketing and communications set-up and appointed Jerri DeVard to lead it as chief marketing officer.

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Google turns 12 years old
Sep 27, 2010
Arif Durrani

Google turns 12 years old

Google officially turned 12 years old yesterday, and to celebrate, the internet giant replaced its regular logo with an image of a cake.

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US online ad spend to overtake all print and DM
Mar 9, 2010
Arif Durrani

US online ad spend to overtake all print and DM

GLOBAL - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.

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YouTube celebrates five years, but commercial success is yet to come
Feb 17, 2010
Arif Durrani

YouTube celebrates five years, but commercial success is yet to come

GLOBAL - YouTube, the world's largest video-sharing website, finds itself at a cross-roads as it celebrates its fifth birthday this week.

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