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AIA launches new positioning as 'The real life company'
Jul 12, 2013
Annie Kwok

AIA launches new positioning as 'The real life company'

HONG KONG - AIA is taking a new direction in its brand positioning, calling itself 'The real life company' and launching a new campaign, 'Real life never stops', through TBWA\Hong Kong.

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Is there truth in advertising? 'Results don't lie' in polygraph probe for NZ Effies
Jul 22, 2013
Annie Kwok

Is there truth in advertising? 'Results don't lie' in polygraph probe for NZ Effies

NEW ZEALAND - Leading new Zealand creatives undergo polygraph testing in a campaign inviting entries into the upcoming CAANZ (Communication Agencies Association of New Zealand) Effie Awards.

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