Search results for "women leading change"

Articles: 9 Results Filter results»
Order By: Relevant | Latest
Premium
Social Media Change The Travel Landscape
May 6, 2009
Annabel Walker

Social Media Change The Travel Landscape

Travel and tourism marketers in the region need to be where the consumers are, and that means engaging more with social media.

Premium
Cosmetics: Making beauty accessible across Asia
Jun 29, 2010
Annabel Walker

Cosmetics: Making beauty accessible across Asia

Cosmetics firms are turning their attention to less experienced consumers.

Premium
Shampoo: From luxury to necessity
Jun 29, 2010
Annabel Walker

Shampoo: From luxury to necessity

The region still offers considerable growth potential for shampoo brands. However, building advocacy beyond functional benefits is not easy.

Premium
Luxury Brands Lose None Of Their Shine
Sep 24, 2009
Annabel Walker

Luxury Brands Lose None Of Their Shine

The recession has had limited impact on luxury brands in Asia, and in some cases has actually helped reinvigorate the market.

Premium
Singapore: Seeking simple pleasures
Jun 30, 2010
Annabel Walker

Singapore: Seeking simple pleasures

While advertisers kept a low profile, Singaporean consumers allowed themselves small indulgences and learned to appreciate brands from closer to home.

Premium
Spirits: Working with diversity across Asia's alcohol brands
Jun 29, 2010
Annabel Walker

Spirits: Working with diversity across Asia's alcohol brands

Varying levels of maturity and regulation require acute sensitivity from alcohol brands, and experiential work outlining the finer points of drinking is a growing trend.

Premium
Hope and challenge in Asia’s emerging markets
Jun 23, 2010
Annabel Walker

Hope and challenge in Asia’s emerging markets

MNCs are expecting high growth from emerging markets like Pakistan and Bangladesh, but just how real is the potential?

Premium
Hope and challenge in Asia’s emerging markets
Jun 23, 2010
Annabel Walker

Hope and challenge in Asia’s emerging markets

MNCs are expecting high growth from emerging markets like Pakistan and Bangladesh, but just how real is the potential?

Premium
Hope and challenge in Asia’s emerging markets
Jun 23, 2010
Annabel Walker

Hope and challenge in Asia’s emerging markets

MNCs are expecting high growth from emerging markets like Pakistan and Bangladesh, but just how real is the potential?

Filter results

Date

Article Type

Site Category

Author