Search results for "women leading change"
The magic mantra of contextual targeting needs an update
Marketers already consider the medium, message and moment when executing contextual targeting. Anjali Puri of TNS argues that a fourth 'M' also merits consideration.
Making culture work for you: Evoking the hero in China and India
Effective use of a hero figure can be like adding superpowers to your marketing. The trick is doing it in a way that resonates. Here's a guide to why heroes are heroes in India and China.
The shifting meaning of money in Asia
Money is changing from a signifier of security to a means of access. Here's what that means for marketers.
The importance of being earnest: Building trust in emerging markets
What 'trust' means in emerging markets, and how to build it.