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Pro bono campaigns offer fulfilling work for agencies, but should they work for free?
Jun 14, 2010
Anita Davis

Pro bono campaigns offer fulfilling work for agencies, but should they work for free?

With an abundance of nonprofit organisations, from women's rights in China, to clean air in Cambodia, Asia's ad agencies have the opportunity to create some of the most socially meaningful advertising and marketing campaigns worldwide.

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China still reveres celebrity endorsers
Jun 6, 2010
Anita Davis

China still reveres celebrity endorsers

Find the best match for your brand, and the aspirational consumer will reward you.

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VIDEO: Yahoo's EVP & CMO Elisa Steele discuss the brand's creative direction
May 19, 2010
Anita Davis

VIDEO: Yahoo's EVP & CMO Elisa Steele discuss the brand's creative direction

GLOBAL - As Yahoo prepares to move into the next phase of the 'It's Y!ou' campaign, the company's global executive vice president and chief marketing officer, Elisa Steele (pictured), discuss the campaign's creative direction and addresses the challenges it has faced in the past months.

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VIDEO: Yahoo's EVP & CMO Elisa Steele discuss the brand's creative direction
May 19, 2010
Anita Davis

VIDEO: Yahoo's EVP & CMO Elisa Steele discuss the brand's creative direction

GLOBAL - As Yahoo prepares to move into the next phase of the 'It's Y!ou' campaign, the company's global executive vice president and chief marketing officer, Elisa Steele (pictured), discuss the campaign's creative direction and addresses the challenges it has faced in the past months.

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Hill & Knowlton executive Sara Gourlay relocates to Singapore
May 17, 2010
Anita Davis

Hill & Knowlton executive Sara Gourlay relocates to Singapore

SINGAPORE - Hill & Knowlton's general manager of its Qatar and Kuwait operations, Sara Gourlay (pictured), will relocate to Singapore to assume the role of director of transnational business and the Asia-Pacific director of the agency's technology practice.

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TBWA strengthens leadership in new Greater China region
May 17, 2010
Anita Davis

TBWA strengthens leadership in new Greater China region

SHANGHAI - A month and a half after TBWA created its Greater China region, the agency has bolstered its management team across disciplines to oversee operations in the zone.

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Tribal DDB ECD Dirk Eschenbacher to
May 13, 2010
Anita Davis

Tribal DDB ECD Dirk Eschenbacher to "step back" from his role

BEIJING - Dirk Eschenbacher (pictured), executive creative director and managing director of Tribal DDB Asia-Pacific, is set to take a "step back" from his role at the agency in order to pursue a doctorate at the Central Academy of Fine Arts in Beijing later this year.

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Rapp appoints Sean Keaney as GM in Wellington
May 12, 2010
Anita Davis

Rapp appoints Sean Keaney as GM in Wellington

WELLINGTON - Rapp Wellington has appointed Sean Keaney (pictured) to the newly created role of general manager.

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Taobao, Yahoo Japan team up for e-commerce deal
May 10, 2010
Anita Davis

Taobao, Yahoo Japan team up for e-commerce deal

BEIJING - Alibaba Group has taken a further step to extend its Taobao brand internationally by inking an e-retail partnership deal with Yahoo Japan that allows Taobao to provide 50 million Chinese product listings on Yahoo Shopping.

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Can Kin give Microsoft mobile a boost?
May 9, 2010
Anita Davis

Can Kin give Microsoft mobile a boost?

First came Research in Motion and Apple, and then Google through HTC. Acer and Lenovo have dabbled in it, and last year Dell finally took the plunge. Microsoft has failed to make inroads in a tough mobile market but will the Kin change that?

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Bates China & Taiwan CEO Arthur Yu to lead Soho Square in China
May 6, 2010
Anita Davis

Bates China & Taiwan CEO Arthur Yu to lead Soho Square in China

SHANGHAI - A Bates 141 spokeswoman has confirmed that the agency has restructured its management in China following the departure of CEO of Bates China and Taiwan, Arthur Yu, who exits the agency to become president of fellow WPP marketing agency Soho Square across China.

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Weber Shandwick hires Jye Smith to lead digital in Australia
May 4, 2010
Anita Davis

Weber Shandwick hires Jye Smith to lead digital in Australia

SYDNEY - Weber Shandwick has appointed Jye Smith (pictured) as digital strategist in Australia, assuming duties previously held by Matthew Gain, who departed the agency to join Edelman.

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Reebok's top APAC marketing and brand execs take on global roles
May 2, 2010
Anita Davis

Reebok's top APAC marketing and brand execs take on global roles

ASIA-PACIFIC - Regional head of marketing at Reebok, Celine Del Genes (pictured), and regional senior VP of Reebok Asia-Pacific, Dave Mischler, are to take on global roles for the brand.

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Microsoft shortlists GroupM, Mediabrands for Windows 7 in China
Apr 27, 2010
Anita Davis

Microsoft shortlists GroupM, Mediabrands for Windows 7 in China

SHANGHAI - Microsoft has shortlisted agency teams from WPP and Interpublic in its pitch for Windows 7's media, creative and digital business in China.

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iProspect names Kevin Walsh Australia head
Apr 26, 2010
Anita Davis

iProspect names Kevin Walsh Australia head

SYDNEY - Executive media director of Neo@Ogilvy Kevin Walsh (pictured) has been appointed managing director of iProspect Australia.

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Universal McCann wins Burberry's global media
Apr 26, 2010
Anita Davis

Universal McCann wins Burberry's global media

GLOBAL - UK-based fashion label Burberry has appointed Universal McCann as its media planning and buying partner in several markets across Asia-Pacific, North America and Europe.

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Text 100 restructures China operations
Apr 21, 2010
Anita Davis

Text 100 restructures China operations

SHANGHAI - Text 100 has promoted managing consultant of Text 100 Shanghai TT Yang (pictured) to the role of managing director for China, charged with overseeing Text 100's Beijing and Shanghai offices as part of a wider management restructure that sees the agency create a central leadership role for the market.

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Weber Shandwick poaches Edelman talent to head up lifestyle, corporate in Australia
Apr 20, 2010
Anita Davis

Weber Shandwick poaches Edelman talent to head up lifestyle, corporate in Australia

SYDNEY - Weber Shandwick has hired Edelman Australia's head of lifestyle, Elke Pascoe (pictured), to lead its lifestyle practice in the country and parts of Asia-Pacific, heightening the recruiting rivalry between agencies in Australia.

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Saatchis nab Ogilvy's Bruce Matchett as Singapore, Malaysia ECD
Apr 18, 2010
Anita Davis

Saatchis nab Ogilvy's Bruce Matchett as Singapore, Malaysia ECD

SINGAPORE - Saatchi & Saatchi has appointed ECD of Ogilvy & Mather Australasia Bruce Matchett (pictured) as executive creative director in Singapore and Malaysia.

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Razorfish revealed as digital AOR for Microsoft's Kin smartphone
Apr 15, 2010
Anita Davis

Razorfish revealed as digital AOR for Microsoft's Kin smartphone

GLOBAL - Days after Microsoft announced it would enter the mobile smartphone market through the launch of its Kin handset, the company revealed that Razorfish - its former digital subsidiary - is the lead digital agency for the Kin account worldwide.

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