SINGAPORE - Mastercard and UN Women have jointly launched a corporate responsibility initiative to mark the 25th anniversary of Mastercard in Asia and the 100th International Women's Day.
The famous ‘Singapore Girl’ took a back seat for several years, but makes a reappearance in TBWA’s big-budget television campaign for Singapore Airlines.
SINGAPORE – Malaysian budget airline Air Asia has caused controversy with a print ad poking fun at Singapore rival Tiger Airways’ recent flight cancellations.
SINGAPORE - Inmobi, the largest independent mobile advertising network, has released findings that show Asians are highly receptive to mobile advertising.
To promote the Samsung Galaxy Tab, Cheill takes the Korean public on an interactive campaign called 'Tab Taxi'.
Media and digital professionals make up almost half of this year’s Fortune’s 40 under 40 list of business’ hottest rising stars
SINGAPORE – Jim Heekin, chairman and chief executive officer at Grey, sat down with Campaign Asia-Pacific to talk about where Grey is heading in the next five years.
ASIA-PACIFIC – Dolly Chin has joined Electrolux as vice-president of marketing for Electrolux Major Appliances, Asia-Pacific.
JAKARTA – Blackberry has agreed to put porn filters in place for the Indonesian market.
BANGKOK – MC2 Thailand, MEC’s second-string agency, has appointed Panruedee Charoenying as business director
JAKARTA – DDB Indonesia has been tipped to win the account for Fruitamin, a Pepsi-Cola Indobeverage brand.
SINGAPORE - Singapore's Ministry of Information and the Arts (MICA) is looking for ideas that will help change perceptions and transcend the global stereotypes that plague the Lion City overseas.
BANGKOK – Y&R Thailand has won the launch of DTAC’s 3G service in Thailand.
SINGAPORE - Japanese apparel brand Uniqlo has appointed Starcom its media agency-of-record in Singapore.
SINGAPORE – Media Monitors has acquired a majority stake in research firm Brandtology.
JAKARTA – Indonesia’s fifth largest bank — Bank Danamon — has called a pitch for its creative and media business
BANGKOK – McCann Worldgroup Thailand has picked up the most number of awards while Creative Juice has swept the most number of Bests at the Bangkok Art Directors (BAD) Awards.
BANGKOK – Wunderman Thailand has set up up The Lab in response to evolving consumer behaviour towards digital and social engagements.
BANGKOK - Nuvee Pongsathidporn and Sarnchatt Chansrakao have been promoted to general manager and managing partner respectively as part of MEC’s management restructure.
SINGAPORE – Lewis PR has been appointed as Singapore’s largest bathroom and kitchen centre Interior Affairs’ agency-of-record.