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Business Superbrands: Microsoft topples Google to become the leading business brand
Feb 25, 2010
Alex Brownsell

Business Superbrands: Microsoft topples Google to become the leading business brand

GLOBAL - Microsoft has been voted the leading business-facing brand in the world, knocking competitor Google from the number one spot.

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Wizened Publicis Groupe CEO Arthur Sadoun delivers comic Christmas message
Dec 19, 2017
Alex Brownsell

Wizened Publicis Groupe CEO Arthur Sadoun delivers comic Christmas message

Arthur Sadoun appears to be showing the strain of leading Publicis Groupe in the company's annual Christmas message to its employees.

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Cannes Lions shortens festival, announces 'simplified' awards structure
Nov 14, 2017
Alex Brownsell

Cannes Lions shortens festival, announces 'simplified' awards structure

Cannes Lions-owner Ascential has announced a host of changes to next year's festival, including plans to a reduce the length of the event and to "simplify" its awards structure.

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Apple regains crown as world's most valuable brand as Facebook value sinks
Oct 4, 2018
Alex Brownsell

Apple regains crown as world's most valuable brand as Facebook value sinks

Apple has beaten Google to return to the top, with Amazon in third place.

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Publicis picks Microsoft to build AI platform Marcel
Jan 30, 2018
Alex Brownsell

Publicis picks Microsoft to build AI platform Marcel

The tool, which it promises will connect its 80,000 global employees, will be unveiled at the group’s Viva Technology event in Paris in May.

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Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying
Jun 20, 2018
Alex Brownsell

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying

Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and a crucial 12 months for the UK business.

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Samsung appoints Leo Burnett to global Visual Display account
Jul 31, 2018
Alex Brownsell

Samsung appoints Leo Burnett to global Visual Display account

The remit includes global brand positioning, integrated communications strategy and creative. The account will be run out of Chicago.

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P&G CEO Bob McDonald steps down as AG Lafley returns
May 24, 2013
Alex Brownsell

P&G CEO Bob McDonald steps down as AG Lafley returns

Procter & Gamble (P&G) chief executive Bob McDonald is to step down from his role, with predecessor AG Lafley set to return to the top job at the FMCG giant.

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Is the CCO dead? JWT reveals new creative model after axing global role
Jun 29, 2018
Alex Brownsell

Is the CCO dead? JWT reveals new creative model after axing global role

The Inspiration Council and Futures Council will bring greater diversity to the agency's creative work, says CEO Tamara Ingram.

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Daimler appoints Publicis for global Mercedes-Benz brief
Feb 14, 2018
Alex Brownsell

Daimler appoints Publicis for global Mercedes-Benz brief

US and China not included in the account, which covers 37 international territories, many of which were previously handled by BBDO.

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Ford unveils first global ad campaign for Focus, Sorrell comments
Feb 28, 2011
Alex Brownsell

Ford unveils first global ad campaign for Focus, Sorrell comments

GLOBAL - Long-standing WPP client Ford has unveiled the first in a series of global ad campaigns for the Focus, which are designed to build a consistent brand position across its regional markets while maintaining "local flavour".

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Carlsberg unveils new global brand strategy
Apr 6, 2011
Alex Brownsell

Carlsberg unveils new global brand strategy

GLOBAL - Carlsberg is to overhaul its marketing strategy in a bid to emphasise its heritage and add a greater sense of "essence" to the brand to appeal to a new generation of drinkers.

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Continental and United Airlines to create world's largest airline
May 5, 2010
Alex Brownsell

Continental and United Airlines to create world's largest airline

GLOBAL - US carriers Continental Airlines and United Airlines are merging to create the world's largest airline.

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