GLOBAL - Microsoft has been voted the leading business-facing brand in the world, knocking competitor Google from the number one spot.
Arthur Sadoun appears to be showing the strain of leading Publicis Groupe in the company's annual Christmas message to its employees.
Cannes Lions-owner Ascential has announced a host of changes to next year's festival, including plans to a reduce the length of the event and to "simplify" its awards structure.
Apple has beaten Google to return to the top, with Amazon in third place.
The tool, which it promises will connect its 80,000 global employees, will be unveiled at the group’s Viva Technology event in Paris in May.
Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and a crucial 12 months for the UK business.
The remit includes global brand positioning, integrated communications strategy and creative. The account will be run out of Chicago.
Procter & Gamble (P&G) chief executive Bob McDonald is to step down from his role, with predecessor AG Lafley set to return to the top job at the FMCG giant.
The Inspiration Council and Futures Council will bring greater diversity to the agency's creative work, says CEO Tamara Ingram.
US and China not included in the account, which covers 37 international territories, many of which were previously handled by BBDO.
GLOBAL - Long-standing WPP client Ford has unveiled the first in a series of global ad campaigns for the Focus, which are designed to build a consistent brand position across its regional markets while maintaining "local flavour".
GLOBAL - Carlsberg is to overhaul its marketing strategy in a bid to emphasise its heritage and add a greater sense of "essence" to the brand to appeal to a new generation of drinkers.
GLOBAL - US carriers Continental Airlines and United Airlines are merging to create the world's largest airline.