One of Japan’s top drinks companies capitalised on a new health benefit labeling regime to bolster demand for nonalcoholic beverages
A marketer from one of Japan’s top Japanese vegetable and fruit juice producers explains how new packaging helped more than triple tomato beverage sales.
Behind the scenes of Japan's biggest conveyor-belt sushi chain and its empirical approach to marketing.
The Japanese manufacturer is working to tackle P&G and Kao's lead in a market with extremely limited brand engagement.
CASE STUDY: The company is pursuing a strategy of sampling for its The Malts brand with a focus on shared house residents.
CASE STUDY: Philips follows a strategy of micro-segmentation as it aims to grow sales of its grooming products in Japan.