Search results for "women leading change"

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How Asahi found favour among women with a 'healthy' highball mocktail
Aug 11, 2016
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How Asahi found favour among women with a 'healthy' highball mocktail

One of Japan’s top drinks companies capitalised on a new health benefit labeling regime to bolster demand for nonalcoholic beverages

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CASE STUDY: Healthy appeal rekindles tomato-juice demand in Japan
Aug 30, 2016
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CASE STUDY: Healthy appeal rekindles tomato-juice demand in Japan

A marketer from one of Japan’s top Japanese vegetable and fruit juice producers explains how new packaging helped more than triple tomato beverage sales.

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How sushi chain Akindo Sushiro reels in customers
Jul 6, 2016
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How sushi chain Akindo Sushiro reels in customers

Behind the scenes of Japan's biggest conveyor-belt sushi chain and its empirical approach to marketing.

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Improbably, Lion builds affinity for detergent
Sep 14, 2016
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Improbably, Lion builds affinity for detergent

The Japanese manufacturer is working to tackle P&G and Kao's lead in a market with extremely limited brand engagement.

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Suntory works to recharge Japan’s tired mainstream beer segment
Apr 28, 2016
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Suntory works to recharge Japan’s tired mainstream beer segment

CASE STUDY: The company is pursuing a strategy of sampling for its The Malts brand with a focus on shared house residents.

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Buddhism and baseball: How Philips segments grooming customers in Japan
Apr 20, 2016
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Buddhism and baseball: How Philips segments grooming customers in Japan

CASE STUDY: Philips follows a strategy of micro-segmentation as it aims to grow sales of its grooming products in Japan.

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