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Lazada wants singles to have a love affair...with a discount mop
Nov 5, 2019
Staff Reporters

Lazada wants singles to have a love affair...with a discount mop

The Secret Little Agency has created its first regional work for Lazada in time for the 11.11 shopping season.

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What is digital placemaking?
Oct 1, 2019
Staff Reporters

What is digital placemaking?

Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.

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What goes into glass ceilings, and how to smash them
Sep 29, 2019
Staff Reporters

What goes into glass ceilings, and how to smash them

WATCH: Merlee Cruz-Jayme talks about the biggest component of glass ceilings and the challenges in breaking all types of them.

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A chat about chatbots with Facebook's APAC creative strategy lead
Sep 26, 2019
Staff Reporters

A chat about chatbots with Facebook's APAC creative strategy lead

At Spikes Asia, May Seow, shared her views on the development of conversational commerce.

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How MoneySmart encouraged Singaporeans to break old car-insurance habits
Sep 4, 2019
Staff Reporters

How MoneySmart encouraged Singaporeans to break old car-insurance habits

CASE STUDY: Company’s first ever brand campaign looks to shake up traditional car insurance renewal.

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A Royal Challenge to get rid of stereotypes in cricket
Apr 4, 2019
Staff Reporters, Campaign India Team

A Royal Challenge to get rid of stereotypes in cricket

DDB Mudra helps sports drink champion gender parity in India's most popular sport.

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Marcomms is in a mid-life crisis, but we can survive it
Mar 27, 2019
Staff Reporters

Marcomms is in a mid-life crisis, but we can survive it

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, Mediacom global strategy chief Matt Mee explains why marketing communications is facing self-doubt and how the industry can overcome it.

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Exclusive: Watch Martin Sorrell's Q&A at Campaign360
Mar 11, 2019
Staff Reporters

Exclusive: Watch Martin Sorrell's Q&A at Campaign360

Front Stage Pass: The executive chairman of S4 Capital answered live questions about past decisions at WPP, his strategy now at S4, his regrets, his digital ad habits and much more. Plus, answers to the questions we didn't have time for at the event.

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SK-II ad: China's single women say 'Meet Me Halfway' to pressurising parents
Feb 20, 2019
Staff Reporters

SK-II ad: China's single women say 'Meet Me Halfway' to pressurising parents

The latest ad in the beauty brand's Change Destiny series hopes to prompt understanding around the emotionally charged subject of young Chinese womens' futures.

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Chang Beer spotlights Vietmax, Wowy, other Vietnam hip-hop artists
May 22, 2018
Staff Reporters

Chang Beer spotlights Vietmax, Wowy, other Vietnam hip-hop artists

Iris Singapore campaign for Chang Beer includes a 10-minute Vice documentary and a series of live events.

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Why Asia-Pacific will lead
May 1, 2018
Staff Reporters, Rick Boost

Why Asia-Pacific will lead

Brand marketers from Jetstar, Stanchart and the CMO Council along with agency and platform leaders explain why Asia-Pacific has a leg up on the rest of the world when they drop by the OMD Backstage Pass studio during Campaign360.

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David Guerrero: 'We're wrong to put blind faith in technology'
Mar 25, 2018
Staff Reporters

David Guerrero: 'We're wrong to put blind faith in technology'

We automatically trust technology while forgetting that it, too, is as fallible as humans are, says David Guerrero, the creative chairman of BBDO Guerrero.

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Empathy and ethics: The most crucial buzzwords for CMOs
Mar 21, 2018
Staff Reporters

Empathy and ethics: The most crucial buzzwords for CMOs

At the end of the marketing value chain today stands an 'increasingly pissed off' customer, and it's up to CMOs to learn where 'the line of "no"' is, according to CMO Council's Liz Miller.

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Nike & BBH move from stadiums to ‘hyper’ courts
Dec 20, 2017
Staff Reporters

Nike & BBH move from stadiums to ‘hyper’ courts

Award-winning ‘Unlimited’ campaign is followed up with another based in the Philippines.

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HK YouTube Ads Leaderboard: Advertisers appeal to the child in viewers
Nov 29, 2016
Staff Reporters

HK YouTube Ads Leaderboard: Advertisers appeal to the child in viewers

Mannings, SK-II, Circle K, Kotex and Optical 88 make it to the quarterly list curated by Google.

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Omnicom forms 'Omniwomen' group in Greater China
Sep 13, 2016
Staff Reporters

Omnicom forms 'Omniwomen' group in Greater China

The company has set up a community of leaders from various Omnicom agencies to nurture female talent.

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Forget quotas, balanced slate needed for diversity: Economist at Cannes
Jun 29, 2016
Staff Reporters

Forget quotas, balanced slate needed for diversity: Economist at Cannes

Diversity, technology and sustainability dominated the discussion at the final Wake Up with The Economist panel session at Cannes.

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Cannes Lions should have its own ‘Razzies’: Video
Jun 26, 2016
Staff Reporters

Cannes Lions should have its own ‘Razzies’: Video

Awards for the world's worst marketing and creative work would drive up standards, says Airbnb's marketing chief

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Industry needs to 'cut the crap': The Economist at Cannes
Jun 22, 2016
Staff Reporters

Industry needs to 'cut the crap': The Economist at Cannes

Antiquated agency models take a beating from marketers on Economist-hosted panel.

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Spikes 2015 Greater China winner: Uni-President
Sep 13, 2015
Staff Reporters

Spikes 2015 Greater China winner: Uni-President

SPIKES ASIA - ADK Taiwan was awarded a Grand Prix in the Branded Content & Entertainment category for its ‘House of little moments' campaign for Uni-President. We think the judges gave brownie points to the effort put in for a breakthrough in the "old-school" Taiwanese market, which has been slow to consider branded content.

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