The Secret Little Agency has created its first regional work for Lazada in time for the 11.11 shopping season.
Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.
WATCH: Merlee Cruz-Jayme talks about the biggest component of glass ceilings and the challenges in breaking all types of them.
At Spikes Asia, May Seow, shared her views on the development of conversational commerce.
CASE STUDY: Company’s first ever brand campaign looks to shake up traditional car insurance renewal.
DDB Mudra helps sports drink champion gender parity in India's most popular sport.
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, Mediacom global strategy chief Matt Mee explains why marketing communications is facing self-doubt and how the industry can overcome it.
Front Stage Pass: The executive chairman of S4 Capital answered live questions about past decisions at WPP, his strategy now at S4, his regrets, his digital ad habits and much more. Plus, answers to the questions we didn't have time for at the event.
The latest ad in the beauty brand's Change Destiny series hopes to prompt understanding around the emotionally charged subject of young Chinese womens' futures.
Iris Singapore campaign for Chang Beer includes a 10-minute Vice documentary and a series of live events.
Brand marketers from Jetstar, Stanchart and the CMO Council along with agency and platform leaders explain why Asia-Pacific has a leg up on the rest of the world when they drop by the OMD Backstage Pass studio during Campaign360.
We automatically trust technology while forgetting that it, too, is as fallible as humans are, says David Guerrero, the creative chairman of BBDO Guerrero.
At the end of the marketing value chain today stands an 'increasingly pissed off' customer, and it's up to CMOs to learn where 'the line of "no"' is, according to CMO Council's Liz Miller.
Award-winning ‘Unlimited’ campaign is followed up with another based in the Philippines.
Mannings, SK-II, Circle K, Kotex and Optical 88 make it to the quarterly list curated by Google.
The company has set up a community of leaders from various Omnicom agencies to nurture female talent.
Diversity, technology and sustainability dominated the discussion at the final Wake Up with The Economist panel session at Cannes.
Awards for the world's worst marketing and creative work would drive up standards, says Airbnb's marketing chief
Antiquated agency models take a beating from marketers on Economist-hosted panel.
SPIKES ASIA - ADK Taiwan was awarded a Grand Prix in the Branded Content & Entertainment category for its ‘House of little moments' campaign for Uni-President. We think the judges gave brownie points to the effort put in for a breakthrough in the "old-school" Taiwanese market, which has been slow to consider branded content.