Search results for "women leading change"
Lazada wants singles to have a love affair...with a discount mop
The Secret Little Agency has created its first regional work for Lazada in time for the 11.11 shopping season.
What is digital placemaking?
Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.
What goes into glass ceilings, and how to smash them
WATCH: Merlee Cruz-Jayme talks about the biggest component of glass ceilings and the challenges in breaking all types of them.
A chat about chatbots with Facebook's APAC creative strategy lead
At Spikes Asia, May Seow, shared her views on the development of conversational commerce.
How MoneySmart encouraged Singaporeans to break old car-insurance habits
CASE STUDY: Company’s first ever brand campaign looks to shake up traditional car insurance renewal.
A Royal Challenge to get rid of stereotypes in cricket
DDB Mudra helps sports drink champion gender parity in India's most popular sport.
Marcomms is in a mid-life crisis, but we can survive it
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, Mediacom global strategy chief Matt Mee explains why marketing communications is facing self-doubt and how the industry can overcome it.
Exclusive: Watch Martin Sorrell's Q&A at Campaign360
Front Stage Pass: The executive chairman of S4 Capital answered live questions about past decisions at WPP, his strategy now at S4, his regrets, his digital ad habits and much more. Plus, answers to the questions we didn't have time for at the event.
SK-II ad: China's single women say 'Meet Me Halfway' to pressurising parents
The latest ad in the beauty brand's Change Destiny series hopes to prompt understanding around the emotionally charged subject of young Chinese womens' futures.
Chang Beer spotlights Vietmax, Wowy, other Vietnam hip-hop artists
Iris Singapore campaign for Chang Beer includes a 10-minute Vice documentary and a series of live events.
Why Asia-Pacific will lead
Brand marketers from Jetstar, Stanchart and the CMO Council along with agency and platform leaders explain why Asia-Pacific has a leg up on the rest of the world when they drop by the OMD Backstage Pass studio during Campaign360.
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David Guerrero: 'We're wrong to put blind faith in technology'
We automatically trust technology while forgetting that it, too, is as fallible as humans are, says David Guerrero, the creative chairman of BBDO Guerrero.
Empathy and ethics: The most crucial buzzwords for CMOs
At the end of the marketing value chain today stands an 'increasingly pissed off' customer, and it's up to CMOs to learn where 'the line of "no"' is, according to CMO Council's Liz Miller.
Nike & BBH move from stadiums to ‘hyper’ courts
Award-winning ‘Unlimited’ campaign is followed up with another based in the Philippines.
HK YouTube Ads Leaderboard: Advertisers appeal to the child in viewers
Mannings, SK-II, Circle K, Kotex and Optical 88 make it to the quarterly list curated by Google.
Omnicom forms 'Omniwomen' group in Greater China
The company has set up a community of leaders from various Omnicom agencies to nurture female talent.
Forget quotas, balanced slate needed for diversity: Economist at Cannes
Diversity, technology and sustainability dominated the discussion at the final Wake Up with The Economist panel session at Cannes.
Cannes Lions should have its own ‘Razzies’: Video
Awards for the world's worst marketing and creative work would drive up standards, says Airbnb's marketing chief
Industry needs to 'cut the crap': The Economist at Cannes
Antiquated agency models take a beating from marketers on Economist-hosted panel.
Spikes 2015 Greater China winner: Uni-President
SPIKES ASIA - ADK Taiwan was awarded a Grand Prix in the Branded Content & Entertainment category for its ‘House of little moments' campaign for Uni-President. We think the judges gave brownie points to the effort put in for a breakthrough in the "old-school" Taiwanese market, which has been slow to consider branded content.
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