Search results for "women leading change"

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China’s wired women connect and shop online the most
Nov 13, 2013
Sophie Chen

China’s wired women connect and shop online the most

CHINA – Marketers take note: Technology and social media play a larger role in the lives of China’s women than in other global markets.

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Brands not adequately addressing the key decision-makers in SEA: women
Jun 20, 2013
Byravee Iyer

Brands not adequately addressing the key decision-makers in SEA: women

SINGAPORE - Urban women in Southeast Asia make or influence 80 per cent of all purchase decisions, including 60 per cent of 'traditional' male products such as automobiles and consumer electronics, according to NBCUniversal research.

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Skin-whitening products should embrace the chance to empower women
Oct 28, 2013
Racheal Lee

Skin-whitening products should embrace the chance to empower women

Many skin-whitening products capitalise on socio-cultural dynamics exploiting negative emotions and going so far as to suggest an association between lighter skin and intelligence. Instead brands could play a role in changing and improving these dynamics while actually helping their business.

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Career mistresses, and the truth about women holding up half the sky in China
Apr 29, 2013
Jenny Chan 陳詠欣

Career mistresses, and the truth about women holding up half the sky in China

GREATER CHINA - Wifely or motherly obligations take a back seat to financial independence in China, where accelerated changes in attitudes among women demand that marketers work to understand them in order to create brand experiences that build affinity, according to research by Starcom MediaVest Group.

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Times are changing for luxury watch brands
Aug 25, 2013
Sophie Chen

Times are changing for luxury watch brands

SECTOR STUDY: Evolving tastes and a government crackdown on extravagance have ended the Swiss watch joyride in China. What can local and foreign brands do to build loyalty.

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Asia’s ad women still earn less than men but the gap narrows at small companies: Font
Dec 19, 2013
Sophie Chen

Asia’s ad women still earn less than men but the gap narrows at small companies: Font

ASIA PACIFIC - Average salaries in advertising and marketing stayed flat this year, compared to 2012, but larger companies continue to show greater gender disparity, according to a Font Talent report.

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Co-creation changing the agency model
Sep 14, 2013
Byravee Iyer

Co-creation changing the agency model

SPIKES ASIA 2013 - Spurred by digitisation and the growth of social media, consumers are no longer just a source of insights and revenue but are increasingly generating ideas—and raising questions over the relevance of creative agencies, according to Joel Cere, the global insights and innovation director of Eyeka.

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Pixel Media appointed as advertising rep for three women-focused verticals
May 13, 2013
Jenny Chan 陳詠欣

Pixel Media appointed as advertising rep for three women-focused verticals

HONG KONG - Pixel Media has been appointed as the exclusive advertising sales representative for three vertical content websites in Hong Kong focused on women, on behalf of advertisers such as Bare Minerals, Dior, La Prairie, Laneige, Estee Lauder, Tudor, Coach, Club Monaco and Cartier.

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What women want varies across Southeast Asia: Hakuhodo study
Oct 6, 2013
Byravee Iyer

What women want varies across Southeast Asia: Hakuhodo study

SINGAPORE - Despite their reputation for splurging on luxury goods, women in Southeast Asia are judicious about their spending, according to Hakuhodo’s annual Global Habit study conducted across 34 major cities in Asia, Europe and the United States.

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HTC to launch global rebranding campaign to celebrate
Aug 11, 2013
Racheal Lee

HTC to launch global rebranding campaign to celebrate "change"

GLOBAL - In tandem with its 17th anniversary, HTC will be launching a long-term integrated campaign to position the brand as the “change” platform.

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Nominations please: Campaign Asia-Pacific to showcase 40 women under 40
Jun 10, 2013
Susie Sell

Nominations please: Campaign Asia-Pacific to showcase 40 women under 40

ASIA-PACIFIC – Campaign Asia-Pacific will showcase 40 of the industry’s top women under 40, and is looking for your nominations.

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Mondelez's Asia-Pacific offices sees management changes
Jul 17, 2013
Byravee Iyer

Mondelez's Asia-Pacific offices sees management changes

ASIA-PACIFIC - Global food company Mondelez has promoted Leanne Cutts to president and managing director of its Japan operations, leaving a vacancy in the regional marketing role.

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Changing the online customer loyalty game
Jul 11, 2013
Olivier Legrand

Changing the online customer loyalty game

Marketers looking to make the best use of social media must think beyond aggregating eyeballs and instead cultivate their follower ecosystems.

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Will Facebook Graph Search change search?
Jul 25, 2013
Hari Shankar

Will Facebook Graph Search change search?

Facebook's Graph Search presents interesting possibilities by infusing search with knowledge of what one's friends have liked. Does the new Facebook feature present a threat to Google?

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ADMA revamps to D+D to reflect changing times
Dec 5, 2013
Emily Tan

ADMA revamps to D+D to reflect changing times

HONG KONG – The board members of the Asia Digital Marketing Association have teamed up with several other marketing associations to form the Digital and Direct Marketing Association (D+D) as a new platform for industry development in the region.

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Women take charge of finances in Southeast Asia: MasterCard
Mar 27, 2013
Byravee Iyer

Women take charge of finances in Southeast Asia: MasterCard

SINGAPORE - The conventional wisdom that women manage monthly household finances holds true in Indonesia, the Philippines and Myanmar, at least according to the latest MasterCard survey on money management.

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Revlon uses social survey to plug foundation to Indian women
Jan 29, 2013
Emily Tan

Revlon uses social survey to plug foundation to Indian women

MUMBAI - Revlon has launched a push in India based on a social media-baed survey into women's beauty habits, conducted alongside digital agency VML Qais.

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How Linkedin has changed Singapore networking
Sep 17, 2013
Chris Reed

How Linkedin has changed Singapore networking

The great thing about social media is that everything is measurable. Every connection, every re-post, every like, every comment all tracked. It makes social media the most ROI orientated and results orientated form of B2B marketing there is. It’s why some marketers prefer to still focus on off line marketing not social marketing…..you can’t track a TV advert, poster or print ad in quite the same way.

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OPINION: Drivers of change and the advertising company of the future
Jan 6, 2013
Saurabh Sharma

OPINION: Drivers of change and the advertising company of the future

Saurabh Sharma, planning partner at Ogilvy & Mather Beijing, documents three changes in marketing communications that he has witnessed since he started his advertising career almost twelve years back, almost equally divided between India and China.

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Grappling with change: PR leaders convene to discuss redefinition
Jul 15, 2013
Staff Reporters

Grappling with change: PR leaders convene to discuss redefinition

PR360Asia brought together some of the industry’s smartest thinkers to look frankly at its strengths, shortcomings and the direction it should be taking.

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