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HSBC | Women's Champions | Singapore
Jan 27, 2010

HSBC | Women's Champions | Singapore

HSBC continues to support the golfing industry with their sponsorship of the Women's Champions taking place in February this year.

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Women in China: The next emerging market for brands
Jun 27, 2010
Jin Bo

Women in China: The next emerging market for brands

SHANGHAI – Media agency MEC today released the results of a research study on women in 542 'lower tier cities' in China. It marks the first time such a comprehensive study has been undertaken in the country.

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CASE STUDY: Nielsen and Cozycot reveal online behaviour of women in Singapore
Sep 8, 2010
Staff Reporters

CASE STUDY: Nielsen and Cozycot reveal online behaviour of women in Singapore

Following observations on CozyCot, Singapore’s leading women’s website, Nielsen reveals insights into the online behaviour of Singapore's female consumers.

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Japanese ointment brand Oronine gives credit to hardworking women
Nov 10, 2010
Jane Leung

Japanese ointment brand Oronine gives credit to hardworking women

Otsuka Pharmaceutical’s Oronine, a household medical ointment brand, has launched a branding campaign in Japan giving credit to all the hardworking women (and their hands) out there.

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Levi's launches online fitting service for women
Sep 16, 2010
Jane Leung

Levi's launches online fitting service for women

The ‘Digital fitting experience’ programme is the latest addition to the global launch of Levi’s Curve ID for women.

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SoyJoy Singapore gives women a break with new website design
Jul 22, 2010
Jane Leung

SoyJoy Singapore gives women a break with new website design

Nutritional soy bar brand SoyJoy has revamped their website to appeal to female office workers seeking a break in Singapore.

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SoyJoy Singapore gives women a break with new website design
Jul 22, 2010
Jane Leung

SoyJoy Singapore gives women a break with new website design

Nutritional soy bar brand SoyJoy has revamped their website to appeal to female office workers seeking a break in Singapore.

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Heathcare report | Japan: Hope for change
Sep 21, 2010
David Blecken

Heathcare report | Japan: Hope for change

A philosophical shift promises to give new life to a flagging industry, but the government's ambitious aims have yet to be realised.

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Eurosport announces changes to management team
Oct 31, 2010
Staff Reporters

Eurosport announces changes to management team

GLOBAL - Former commercial director for the APAC region Guillaume Canard-Duchene has joined as head of sales, replacing Mark McFarlane who is moving to Hong Kong.

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Changes at the top signal cause for concern
Aug 30, 2010
Matthew Carlton

Changes at the top signal cause for concern

High levels of CEO churn attributed to account turnover, timing horizons, loyalty and talent.

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Google unveils AdWords changes
Apr 26, 2010
David Barros

Google unveils AdWords changes

GLOBAL - Google has made a number of changes affecting agency partners of its AdWords platform for search engine marketing, covering pricing, certification and training.

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Schick, JWT Sydney celebrate inner confidence with real women in Australia
Sep 28, 2010
Jane Leung

Schick, JWT Sydney celebrate inner confidence with real women in Australia

Schick is partnering with JWT Sydney to celebrate inner confidence by using real women in a campaign to promote its Schick Quattro for Women Trim Style razor and bikini trimmer.

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VIDEO: Nicole Yee of CozyCot on women's online habits and new innovations
May 2, 2010
Kenny Lim

VIDEO: Nicole Yee of CozyCot on women's online habits and new innovations

SINGAPORE - Nicole Yee (pictured) founded CozyCot.com in 2001 and has since grown the website to become the largest online community for women in Singapore, attracting over 500,000 visitors each month.

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K-gold launches integrated campaign aimed at young Chinese women
Jun 29, 2010
Jane Leung

K-gold launches integrated campaign aimed at young Chinese women

The World Gold Council (WGC) is bringing an integrated campaign for its K-gold brand to China, encouraging young women to mix gold with fashion.

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Cannes Lions changes tagline to The International Festival of Creativity
Nov 18, 2010
Staff Reporters

Cannes Lions changes tagline to The International Festival of Creativity

LONDON – The advertising mega festival Cannes Lions has changed its long-standing slogan ‘The International Advertising Festival’ to ‘The International Festival of Creativity’.

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Change of tide in China’s online gaming market
Aug 4, 2010
Staff Reporters

Change of tide in China’s online gaming market

More and more foreign gaming companies are now hoping to forge partnerships in the mainland to either import their games to China or export China’s games abroad.

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Thai Chang Beer partners with ESPN for BPL season
Aug 16, 2010
Staff Reporters

Thai Chang Beer partners with ESPN for BPL season

SINGAPORE - Chang Beer, the iconic Thai beer brand, and ESPN Star Sports have announced a three-year partnership to give the brand increased visibility during the Barclays Premier League (BPL).

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Andy Chang moves to Celestial Pictures as senior vice-president
Jan 31, 2010
Jane Leung

Andy Chang moves to Celestial Pictures as senior vice-president

HONG KONG - Andy Chang (pictured), former Asia vice-president of marketing at Sony Pictures Television, is moving to Celestial Pictures as senior vice-president of marketing.

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Japan leads at Adfest, followed by Thailand and India
Jul 25, 2010
Jin Bo

Japan leads at Adfest, followed by Thailand and India

REGIONAL - Japan takes the lead with 62 shortlisted entries at this year's Adfest judging-only event, followed by Thailand and India. Judges received a total of 2,708 entries in 14 categories from across the Asia-Pacific region.

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Phil Hayden to lead Naked in Singapore
Sep 21, 2010
Staff Reporters

Phil Hayden to lead Naked in Singapore

SINGAPORE - Sydney-headquartered Naked Communications has confirmed Phil Hayden will take charge of the agency's upcoming Singapore office.

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