Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide co-chairman and chief creative officer.
Data and creativity are the Montagues and Capulets of advertising, writes Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather. They are seen as polar opposites, yet when they combine they create something profound, like 'Romeo and Juliet.'
After half-a-century, the necromancers have finally defeated rationalism.
Tham Khai Meng, worldwide chief creative officer for Ogilvy & Mather, shares his predictions for APAC work likely to be lauded at this year's festival.
As a companion piece to Campaign Asia-Pacific's July/August cover-feature on virtual reality, Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather offers his take on the subject.