R/GA Singapore's creative director urges women to enter See It Be It at Spikes Asia (and today is the last day to do so).
CEOs and key players in the marketing and media world share their vision of a brighter future for women—and how to make it happen.
The metrics that agencies and brands are using to understand the impact of working with influencers are not fit for purpose.
In-house marketing teams need different skill sets than in the past, driven largely by the increased focus on data and technology.
Anita Rao Kapur, regional head of brand for Kantar’s Insights Division, shares her thoughts on why some campaigns targeting women work — and some are 'Jane Walkers'.
Views of feminism are in flux all over the world. The challenge for brands is that the prevailing narrative differs from market to market.
We talk to the executive creative director of DDB Sydney about the idea of being labelled a "female ECD", the lack of role models for women in advertising and raising four children alongside a successful career.
Campaign India asked Tourism Australia's Nishant Kashikar about the past decade and skills he wants for the future.
Gaming has long been thought of as a male-dominated pastime—but it’s time to call 'game over' on this outdated stereotype.
Very few brands tell their story right, and even fewer are excellent in providing a “branded experience” along all touchpoints of the customer journey.
Three media planners in Australia tell Campaign they're more responsive, contributing more to business outcomes than at the start of the 2010s.
Sexual harassment is endemic, a systemic "rot" at the heart of the industry, says advertising's Cindy Gallop. She is sure that in India's adland, where the #MeToo movement appears to have slowed, just as in the rest of the world, there are many more developments to come.
Ahead of the Spikes Asia Festival of Creativity, two jury presidents and four top global creatives reveal their daily routines. Do yours stifle creativity or enable it to flourish?
After decades without a quintessential, representative design sense, modern China has a spirit so acute and unique that it can finally be captured through design.
More than you might think. Yet many brands continue to stay too quiet about it.
R3's Goh Shu Fen makes the dollars and cents case for gender equality
Wunderman's Bryce Whitwam grumbles about working with clients in China that suffer from too much infighting and divisiveness.
Across the region, specialist independent agencies are starting to compete with the largest networks in pitches that would’ve been unimaginable only a few years ago.
Especially in Southeast Asia, young women are reinventing the way businesses are created and operated.
Athletic pursuit is no longer solely the province of men, as Japanese women more openly embrace the physical benefits, camaraderie and individual expression exercise can provide.