Search results for "women leading change"

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Creative women, please step forward
Aug 15, 2019
Pimwadee Lai

Creative women, please step forward

R/GA Singapore's creative director urges women to enter See It Be It at Spikes Asia (and today is the last day to do so).

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International Women's Day: 12 APAC chiefs on what they would change for women
Mar 7, 2017
Olivia Parker

International Women's Day: 12 APAC chiefs on what they would change for women

CEOs and key players in the marketing and media world share their vision of a brighter future for women—and how to make it happen.

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Like it or not, influencer marketing is changing
Nov 6, 2019
Barney Farmer

Like it or not, influencer marketing is changing

The metrics that agencies and brands are using to understand the impact of working with influencers are not fit for purpose.

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How brand in-house marketing teams in Asia have changed this decade
Dec 23, 2019
Matthew Keegan

How brand in-house marketing teams in Asia have changed this decade

In-house marketing teams need different skill sets than in the past, driven largely by the increased focus on data and technology.

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This Women's Day, how Asian brands can move beyond gender stereotypes
Feb 25, 2019
Anita Rao Kapur

This Women's Day, how Asian brands can move beyond gender stereotypes

Anita Rao Kapur, regional head of brand for Kantar’s Insights Division, shares her thoughts on why some campaigns targeting women work — and some are 'Jane Walkers'.

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'Disruptive women' at centre of changing notions of femininity
Oct 22, 2015
Vania Lourenco

'Disruptive women' at centre of changing notions of femininity

Views of feminism are in flux all over the world. The challenge for brands is that the prevailing narrative differs from market to market.

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Feb 27, 2019
Olivia Parker

"Everything would be better if we had more women": Tara Ford

We talk to the executive creative director of DDB Sydney about the idea of being labelled a "female ECD", the lack of role models for women in advertising and raising four children alongside a successful career.

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'I wish the industry could have raised issues such as climate change'
Dec 9, 2019
Campaign India Team

'I wish the industry could have raised issues such as climate change'

Campaign India asked Tourism Australia's Nishant Kashikar about the past decade and skills he wants for the future.

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Why women are the most valuable mobile gamers for advertisers
Mar 11, 2019
Delynn Ho

Why women are the most valuable mobile gamers for advertisers

Gaming has long been thought of as a male-dominated pastime—but it’s time to call 'game over' on this outdated stereotype.

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The changes luxury brands need to make in China
Sep 8, 2019
Daniel Langer

The changes luxury brands need to make in China

Very few brands tell their story right, and even fewer are excellent in providing a “branded experience” along all touchpoints of the customer journey.

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How a media planner's job has changed in a decade
Dec 18, 2019
Natalie Mortimer

How a media planner's job has changed in a decade

Three media planners in Australia tell Campaign they're more responsive, contributing more to business outcomes than at the start of the 2010s.

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Indian adland's #MeToo is not over:
May 6, 2019
Olivia Parker

Indian adland's #MeToo is not over: "Anger makes things happen—and women are mad as hell"

Sexual harassment is endemic, a systemic "rot" at the heart of the industry, says advertising's Cindy Gallop. She is sure that in India's adland, where the #MeToo movement appears to have slowed, just as in the rest of the world, there are many more developments to come.

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The soul-feeding habits of 6 leading creative minds
Sep 16, 2019
Staff

The soul-feeding habits of 6 leading creative minds

Ahead of the Spikes Asia Festival of Creativity, two jury presidents and four top global creatives reveal their daily routines. Do yours stifle creativity or enable it to flourish?

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What China's changing design aesthetic tells us
May 23, 2019
René Chen, Nina Kong

What China's changing design aesthetic tells us

After decades without a quintessential, representative design sense, modern China has a spirit so acute and unique that it can finally be captured through design.

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OK Google, how is voice search changing marketing?
May 28, 2019
Luke Janich

OK Google, how is voice search changing marketing?

More than you might think. Yet many brands continue to stay too quiet about it.

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Women’s success is business success
Aug 3, 2016
Shu Fen Goh

Women’s success is business success

R3's Goh Shu Fen makes the dollars and cents case for gender equality

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Bigger market changes in China bring taller silos
May 21, 2018
Bryce Whitwam

Bigger market changes in China bring taller silos

Wunderman's Bryce Whitwam grumbles about working with clients in China that suffer from too much infighting and divisiveness.

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Indie vs. network: How specialist agencies are changing the agency model
Nov 27, 2018
Luke Janich

Indie vs. network: How specialist agencies are changing the agency model

Across the region, specialist independent agencies are starting to compete with the largest networks in pitches that would’ve been unimaginable only a few years ago.

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Women at work: Rise of the female 'millenipreneurs'
Jan 8, 2017
Bonnâe Ogunlade

Women at work: Rise of the female 'millenipreneurs'

Especially in Southeast Asia, young women are reinventing the way businesses are created and operated.

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Japanese women adopt ‘intense devil’ fitness training
Apr 6, 2017
Naoko Okada

Japanese women adopt ‘intense devil’ fitness training

Athletic pursuit is no longer solely the province of men, as Japanese women more openly embrace the physical benefits, camaraderie and individual expression exercise can provide.

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