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Rule change to boost Taiwan's agencies
May 12, 2009
Glenn Smith

Rule change to boost Taiwan's agencies

TAIPEI - Taiwanese agencies have welcomed the prospect of a longstanding ban on Chinese brands advertising in the country being lifted.

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Taiwan channels over-step product placement limits
Nov 4, 2008
Glenn Smith

Taiwan channels over-step product placement limits

TAIPEI - Hard-pressed Taiwanese TV broadcasters are testing the legal limits of product placement in programmes, and are facing fines from the island's National Communications Commission (NCC).

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Taiwan set to overhaul terrestrial TV
Oct 8, 2009
Glenn Smith

Taiwan set to overhaul terrestrial TV

TAIPEI - Terrestrial TV stations may soon disappear from some households in Taiwan due to a new move by the National Communications Commission (NCC).

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Feature... The consumer connection
Aug 12, 2008
Glenn Smith

Feature... The consumer connection

Hands-on consumer experiences are driving sales in the region across an increasing variety of retail formats.

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Downturn drives home the green auto agenda
Nov 26, 2008
Glenn Smith

Downturn drives home the green auto agenda

Growth in car sales in Asia is beginning to drop, but changing consumer attitudes may signal a new opportunity for car brands which are gentler on the environment and the pocket.

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Live Issue... Luxury brands face rise of second-hand market
May 20, 2009
Glenn Smith

Live Issue... Luxury brands face rise of second-hand market

Luxury lovers are responding to recession by buying goods at second-hand stores or just renting them.

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A Price on Creative
Sep 14, 2009
Glenn Smith

A Price on Creative

Will performance-based pay hinder creative or lead to effectiveness?

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MAA advises local broadcasters to amend TV prices in Taiwan
Apr 29, 2010
Glenn Smith

MAA advises local broadcasters to amend TV prices in Taiwan

TAIPEI - Taiwan's media agency association, MAA, has issued a letter to the island's terrestrial and cable TV associations requesting that local TV broadcasters review and perhaps amend their pricing practices.

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China Times owner hits out at regulator
May 28, 2009
Glenn Smith

China Times owner hits out at regulator

TAIPEI - The new owner of Taiwan's China Times Group has claimed that it was singled out for tough treatment by this week's ruling of the island's National Communications Commission (NCC).

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Adspend in Taiwan drops to record low
Jan 28, 2010
Glenn Smith

Adspend in Taiwan drops to record low

TAIPEI - Taiwan's adspend sank to a new low of US$1.2 billion (NT$39.4 billion) last year, according to Nielsen Taiwan.

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Taiwan ad spend leaps 24 per cent after decade of decline
Jul 22, 2010
Glenn Smith

Taiwan ad spend leaps 24 per cent after decade of decline

TAIPEI - According to Nielsen's latest report, Taiwan ad spend has leaped 24 per cent to US$695 million (NT$22.3 billion) in the first half of 2010, marking a welcome turnaround after nearly a decade of decline for the island's advertising industry.

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Chinatrust Bank hands Media Palette Taiwan $10 million media account
Sep 8, 2009
Glenn Smith

Chinatrust Bank hands Media Palette Taiwan $10 million media account

TAIPEI - Leading financial services provider Chinatrust Group has named Media Palette Taiwan as its agency-of-record after a pitch that included MEC, Starcom and local shop MediaDrive.

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Live Issue... Taiwan media sector must act fast to get out of trouble
Mar 11, 2009
Glenn Smith

Live Issue... Taiwan media sector must act fast to get out of trouble

Taiwan's media sector is in deep trouble. Last year, Nielsen measured spend at NT$42.4 billion (US$1.2 billion), a 6.6 per cent decline year-on-year and the fourth consecutive annual fall.

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TAA to demand lock on prices for booked airtime in Taiwan
May 27, 2010
Glenn Smith

TAA to demand lock on prices for booked airtime in Taiwan

TAIPEI - The Taiwan Advertisers' Association (TAA) is preparing a letter that it will send to the island TV and cable broadcasting associations in the hope of averting a summer pricing disaster.

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McDonald's Taiwan drops 'one price fits all' strategy
Aug 19, 2008
Glenn Smith

McDonald's Taiwan drops 'one price fits all' strategy

TAIPEI - McDonald's has implemented a tier-pricing system in Taiwan, partitioning the island into three districts to counter the impact of food price inflation.

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Live Issue... Why China Times fell into the hands of the biscuit baron
Nov 26, 2008
Glenn Smith

Live Issue... Why China Times fell into the hands of the biscuit baron

Late in their careers, self-made billionaires sometimes turn to the glamorous world of media for an entrepreneurial fling.

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Live Issue... National carriers run into turbulence
Oct 2, 2008
Glenn Smith

Live Issue... National carriers run into turbulence

While it helps, it is no longer enough for airlines to play the patriotism card.

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Live Issue... Mainland car makers search for brand strategy
Jun 17, 2009
Glenn Smith

Live Issue... Mainland car makers search for brand strategy

Local manufacturers will have to raise their game to make it in what is now the world's largest car market.

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Vietnam: Soft drink brands see double digit growth in sales during 2009
Jan 24, 2010
Glenn Smith

Vietnam: Soft drink brands see double digit growth in sales during 2009

VIETNAM - Last year was a big one for soft drinks in Vietnam, with local and global beverage brands seeing double-digit growth in sales of new product variants supported by ever larger sums for advertising.

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New entrants VanaH and I LOHAS revive Japan's mineral water sector
Jun 15, 2010
Glenn Smith

New entrants VanaH and I LOHAS revive Japan's mineral water sector

Despite excellent tap water, two brands, VanaH, and I LOHAS (lifestyle of health and sustainability), a new launch from Coca-Cola Japan Corporation (CCJC), have revived the Japanese mineral water business.

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