TAIPEI - Taiwanese agencies have welcomed the prospect of a longstanding ban on Chinese brands advertising in the country being lifted.
TAIPEI - Hard-pressed Taiwanese TV broadcasters are testing the legal limits of product placement in programmes, and are facing fines from the island's National Communications Commission (NCC).
TAIPEI - Terrestrial TV stations may soon disappear from some households in Taiwan due to a new move by the National Communications Commission (NCC).
Hands-on consumer experiences are driving sales in the region across an increasing variety of retail formats.
Growth in car sales in Asia is beginning to drop, but changing consumer attitudes may signal a new opportunity for car brands which are gentler on the environment and the pocket.
Luxury lovers are responding to recession by buying goods at second-hand stores or just renting them.
Will performance-based pay hinder creative or lead to effectiveness?
TAIPEI - Taiwan's media agency association, MAA, has issued a letter to the island's terrestrial and cable TV associations requesting that local TV broadcasters review and perhaps amend their pricing practices.
TAIPEI - The new owner of Taiwan's China Times Group has claimed that it was singled out for tough treatment by this week's ruling of the island's National Communications Commission (NCC).
TAIPEI - Taiwan's adspend sank to a new low of US$1.2 billion (NT$39.4 billion) last year, according to Nielsen Taiwan.
TAIPEI - According to Nielsen's latest report, Taiwan ad spend has leaped 24 per cent to US$695 million (NT$22.3 billion) in the first half of 2010, marking a welcome turnaround after nearly a decade of decline for the island's advertising industry.
TAIPEI - Leading financial services provider Chinatrust Group has named Media Palette Taiwan as its agency-of-record after a pitch that included MEC, Starcom and local shop MediaDrive.
Taiwan's media sector is in deep trouble. Last year, Nielsen measured spend at NT$42.4 billion (US$1.2 billion), a 6.6 per cent decline year-on-year and the fourth consecutive annual fall.
TAIPEI - The Taiwan Advertisers' Association (TAA) is preparing a letter that it will send to the island TV and cable broadcasting associations in the hope of averting a summer pricing disaster.
TAIPEI - McDonald's has implemented a tier-pricing system in Taiwan, partitioning the island into three districts to counter the impact of food price inflation.
Late in their careers, self-made billionaires sometimes turn to the glamorous world of media for an entrepreneurial fling.
While it helps, it is no longer enough for airlines to play the patriotism card.
Local manufacturers will have to raise their game to make it in what is now the world's largest car market.
VIETNAM - Last year was a big one for soft drinks in Vietnam, with local and global beverage brands seeing double-digit growth in sales of new product variants supported by ever larger sums for advertising.
Despite excellent tap water, two brands, VanaH, and I LOHAS (lifestyle of health and sustainability), a new launch from Coca-Cola Japan Corporation (CCJC), have revived the Japanese mineral water business.