Search results for "women leading change"

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GDPR: how has it changed data protection in Asia?
Jan 14, 2019
Megan Gell

GDPR: how has it changed data protection in Asia?

Eight months on, we look at how the EU’s data protection regulation has impacted APAC advertisers and consumers.

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Self-assured women make waves in Asia
Jan 23, 2017
Emily Tan

Self-assured women make waves in Asia

The shift in women’s self-image has never been more apparent, according to an ongoing global study by J. Walter Thompson, and marketers need to connect with this change.

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APAC adland inequality persists in race, age and gender: Exclusive research
Jun 3, 2019
Olivia Parker

APAC adland inequality persists in race, age and gender: Exclusive research

Campaign's third survey with Kantar into workplace diversity in the APAC marketing and advertising landscape uncovered a deep seam of feeling about bias stretching beyond gender, while the results suggest equality for women has not improved.

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Gender and the business of advertising
Sep 12, 2017
Soon Chen Kang 江欣珍

Gender and the business of advertising

A Mintel study looks into the gender views of consumers from Thailand, Indonesia and Australia to see how these relate to their perception of ads.

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Marketers forum: Brands enable consumers to live green
May 18, 2014
Staff Reporters

Marketers forum: Brands enable consumers to live green

Corporate responsibility is about much more than an annual donation. We ask Asia-Pacific’s marketers about the importance of using their reach to help consumers live sustainably.

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Rolling out the DOOH: emerging opportunities and challenges in Asia
Aug 15, 2019
Jessica Goodfellow

Rolling out the DOOH: emerging opportunities and challenges in Asia

Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.

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Agency Report Card 2017: Holding companies ranked by revenue
Mar 25, 2018
Staff Reporters

Agency Report Card 2017: Holding companies ranked by revenue

As part of our Agency Report Card feature for 2017, we present R3's ranking of holding companies by full-year APAC revenue.

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The road ahead for digital media measurement
Mar 11, 2018
Matthew Keegan

The road ahead for digital media measurement

Will 2018 be the year that better governance and technology bring forth workable solutions to the problems facing digital media measurement in Asia?

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CMOs descend from their ‘Ivory Tower’
Sep 27, 2016
Li Mei Foong

CMOs descend from their ‘Ivory Tower’

Marketing chiefs are the vanguards of change in the blitz of market disruption, and they need to apply both the left and right brain to succeed.

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Beyond Asia's megacities: The power of middleweight regions
Aug 23, 2017
Helen Roxburgh

Beyond Asia's megacities: The power of middleweight regions

All too often overshadowed by the stellar growth of the region’s megacities, ASEAN’s secondary markets may hold keys to success, according to a new Nielsen study.

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Online grocery: Sprinting for the last-mile race
Apr 22, 2018
Soon Chen Kang 江欣珍

Online grocery: Sprinting for the last-mile race

Retailers are finding that grocery is unlike any other category when it comes to competing in rapidly shifting online and offline environments.

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Rural tech: Reaching out to Asia’s unconnected millions
Apr 23, 2015
Byravee Iyer

Rural tech: Reaching out to Asia’s unconnected millions

A rising tide of mobile-phone coverage sweeping Asia-Pacific is turning marketers’ attentions to untapped rural consumers.

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APAC CMOs hunt for new help
Sep 11, 2019
Staff Reporters

APAC CMOs hunt for new help

EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.

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The ad fraud outlook in Asia: challenges, tips & solutions
Oct 7, 2019
Jessica Goodfellow

The ad fraud outlook in Asia: challenges, tips & solutions

Ad fraud continues to be one of the industry’s biggest threats, and yet many clients in Asia remain either unaware or uninclined to tackle it. Here we uncover some common types of fraud and solutions to help demystify the topic.

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Is it time to stop hating the procurement department?
Nov 25, 2018
Olivia Parker

Is it time to stop hating the procurement department?

They're often seen by marketers and agencies as antagonistic and difficult, but relationships with procurement don't have to be this way. Here's how the function can work well within the value chain.

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Brands pushed to join battle of the bulge
Aug 19, 2014
Byravee Iyer

Brands pushed to join battle of the bulge

As governments around Asia tackle rising obesity levels, food companies are under pressure to make their products healthier.

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Brands pour money into food safety
Sep 27, 2015
Kim Benjamin

Brands pour money into food safety

As brands get called out for food that doesn’t make the grade, firms in Asia must improve processes to win confidence.

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Apple's privacy clampdown: Less precision targeting, more walled gardens
Jun 17, 2019
Jessica Goodfellow

Apple's privacy clampdown: Less precision targeting, more walled gardens

While 'Sign In with Apple' mainly seeks to prevent Facebook and Google from gathering information on Apple devices, knock-on effects will impact brands and media owners.

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Plugging the disconnect between finance and marketing
Mar 11, 2019
Faaez Samadi

Plugging the disconnect between finance and marketing

Although CFOs and CMOs are still somewhat misaligned in terms of goals and mutual trust, the distance between them is shrinking, according to exclusive research by Campaign and Kantar.

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Is the industry incentivised to tackle ad fraud when it is — inadvertently or not — profiting from it?
Nov 4, 2019
Jessica Goodfellow

Is the industry incentivised to tackle ad fraud when it is — inadvertently or not — profiting from it?

Compromised, complicit or somewhere in between, not all players within the digital ad ecosystem are treating ad fraud as a crime.