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Delving into Libra: Is Facebook's currency the future of finance?
Jul 16, 2019
Jessica Goodfellow

Delving into Libra: Is Facebook's currency the future of finance?

Libra promises to provide the unbanked with financial flexibility, which would benefit brands, especially in Asia. But government objections could scupper its chances.

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Predictive marketing: It’s no crystal ball
May 27, 2019
Robert Sawatzky

Predictive marketing: It’s no crystal ball

Yet even closer to the ‘Magic 8’ ball, it is nonetheless the future for brand marketers. And it’s full of numbers.

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Tech leapfrogging: three ways APAC is set to keep besting the west
Oct 7, 2018
Matthew Miller

Tech leapfrogging: three ways APAC is set to keep besting the west

Three world-changing tech areas where Asia (mainly China) is set to lead the way (plus 6 bonus technologies).

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How brands can be smarter with data science
Jul 8, 2019
Jessica Goodfellow

How brands can be smarter with data science

Data science is becoming an increasingly critical weapon for brands to safeguard their future. But to use it effectively requires a sea change in the structure and thinking of an organisation. Are brands aware — and ready — for the scale of the investment?

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Online video: Get past the pre-roll
Feb 10, 2014
Matthew Carlton

Online video: Get past the pre-roll

Digital video can deliver millions of views but to breed lasting engagement, brands need to do more to stay in the frame.

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Marketers no longer lost in neural machine translation
Jul 4, 2018
Matthew Keegan

Marketers no longer lost in neural machine translation

With so much buzz around neural machine translation being the key to smashing language barriers and speeding up entry into new markets, we explore how useful it really is to brands.

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'Human-like' voice search a major brand asset — if properly deployed
Nov 5, 2018
Matthew Keegan

'Human-like' voice search a major brand asset — if properly deployed

Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.

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Digital China Report: Mobile first and last
Apr 19, 2016
Helen Roxburgh

Digital China Report: Mobile first and last

Mobile commerce isn’t ‘important’ in China, it’s everything. A look at the current landscape, the potential disruptors and the impacts for brands.

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Digital China: What’s old and what’s new
Apr 17, 2016
Emily Tan

Digital China: What’s old and what’s new

Look away and digital marketing in China changes. All this week, leading up to the Digital 360 conference in Shanghai and the launch of the 2016 China Digital A-List, we look at what’s being phased out and what the next big thing is.

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The evolution of chatbots in marketing
Oct 21, 2019
Suchetana Mukhopadhyay

The evolution of chatbots in marketing

Once a handy tool to automate customer service, they're now increasingly being tasked to do data collection and lead generation.

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Blockchain: The end of advertising as we know it?
Feb 11, 2018
Faaez Samadi

Blockchain: The end of advertising as we know it?

If you don’t have at least a basic grasp of what blockchain is and how it may transform marketing and advertising, we really think you should read this. We promise not to make it too painful.

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Neuroscience shows all we know is wrong
Jul 26, 2015
James Thompson

Neuroscience shows all we know is wrong

Scientific findings about how humans makes decisions challenge marketers to throw away the century-old map they've been using.

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Dear Tech Support: How much are my 'likes' worth?
Apr 28, 2016
Tech Support

Dear Tech Support: How much are my 'likes' worth?

In the first of a regular column, Campaign's resident tech guru answers your pressing questions on all aspects of digital marketing. In association with Xaxis.

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Integrating ad tech: Robocop approach to staying ahead
May 10, 2015
David Ketchum

Integrating ad tech: Robocop approach to staying ahead

Agencies face a choice between creating ad technology or identifying the right solutions for clients, says David Ketchum founder of Current Asia.

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Mobile payments war heats up in Asia
Jan 20, 2016
Kim Benjamin

Mobile payments war heats up in Asia

As the number of mobile wallet operators increases, the race is on to encourage consumers to download these—­but for this to happen, there must be a clear reward.

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AI, VR, algorithmic filtering: Embrace the coming wave or else
Oct 18, 2016
Chris Stephenson

AI, VR, algorithmic filtering: Embrace the coming wave or else

Much of what will take place in the next 30 years is already set in motion. By accepting these trends are inevitable, the industry stands a stronger chance at remaining relevant.

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Invest wisely: Ways to win at startup roulette
Nov 16, 2016
Soon Chen Kang 江欣珍

Invest wisely: Ways to win at startup roulette

CHINA INNOVATION 2016: Big businesses are striving to navigate China’s turbulent startup waters. How can they pick a winning partner?

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Mobile roadblocks set off hunt for a bypass
Aug 29, 2016
Gabey Goh

Mobile roadblocks set off hunt for a bypass

As mobile ad-blocking soars in popularity across Asia, marketers ask whether in-feed advertising is the answer for brands.

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Wearables’ form now reflects function
Aug 24, 2016
Li Mei Foong

Wearables’ form now reflects function

In the vanity-driven wearables market, fashion helps to sell function.

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Grasping the creative in programmatic
Nov 22, 2016
Gabey Goh

Grasping the creative in programmatic

It’s still early days adding programmatic’s speed and targeting to creative in Asia, but brands shouldn’t wait to set the wheels in motion.