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Facebook's Everson: Agencies lagging on mobile creative
Mar 23, 2016
Eleftheria Parpis

Facebook's Everson: Agencies lagging on mobile creative

MIAMI - Carolyn Everson, vice president of global marketing solutions at Facebook, said advertising agencies need to think mobile first and get better at creating "thumb-stopping" creative, at the 4A’s annual Transformation conference.

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Exclusive: APAC work wins more than a third of global Facebook Awards
Jun 16, 2016
Eleftheria Parpis

Exclusive: APAC work wins more than a third of global Facebook Awards

With new global bracket system in place, APAC campaigns win nine out of the 24 global awards.

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