APAC ranks as the poorest global region in terms of overall improvement for women entrepreneurs over the past two years, according to a report from Dell and IHS Markit.
TOP OF THE CHARTS: Forrester predicts China's social ad spend will triple by 2023, leading APAC past North America globally.
TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.
TOP OF THE CHARTS: Meltwater report highlights market trends and predictions in Southeast Asia’s beauty industry.
Campaign Asia-Pacific and Kantar's investigation into perceptions of gender in APAC media and marketing finds that while awareness of gender issues has improved, change isn't fast or visible enough — and sexual harassment is not a small problem.
A new report by Prospect and PublicAffairsAsia lays bare the extent of the pay gap between genders in the PR and communications industry in Asia Pacific.
ASIA-PACIFIC – A new study by Google and TNS looks into the so-called 'Zero moment of truth' (ZMOT) and reveals a significant shift in online consumption, with 78 per cent of women in Asia-Pacific saying online research is a vital step in their purchase decision.
The shift in women’s self-image has never been more apparent, according to an ongoing global study by J. Walter Thompson, and marketers need to connect with this change.
Four more Asia-Pacific countries make the top end of the payment brand’s latest study on the conditions needed to promote women business owners.
Of the 150 women whose online experiences were examined, on average each was subjected to over 40,000 abusive tweets, including threats of sexual violence, over six months.
Across Asia-Pacific, Fitch has announced senior appointments, two of which hail from consulting backgrounds.
No organisation can avoid the implications of the outcry surrounding Facebook's data usage. Michael Daley, senior strategist at Digitas Sydney, outlines how and why businesses need to adjust for competitive edge.
The Business Performance Leagues are compiled on a monthly basis by Campaign Asia-Pacific magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost.
SINGAPORE - A new voice has emerged with female consumers in Southeast Asia, sparking a need for new ways to communicate, according to a report from iProspect.
Global mobile purchasing activity is predicted to soar in the next few years, with the fastest growth taking place in Asia-Pacific, according to a new Nielsen study.
SINGAPORE – Rapid growth in Southeast Asia’s urban centres is creating new demand for fast, efficient and convenient household cleaning and laundry products, according to a new global survey by Nielsen.
CHINA – Marketers take note: Technology and social media play a larger role in the lives of China’s women than in other global markets.
SINGAPORE - Urban women in Southeast Asia make or influence 80 per cent of all purchase decisions, including 60 per cent of 'traditional' male products such as automobiles and consumer electronics, according to NBCUniversal research.
BANGKOK - Starcom Mediavest Group (SMG) has announced changes to its leadership team, promoting Nendra Mohamed to the role of executive director, VivaKi Thailand, and naming Shina Apiromrak as the new lead for its Samsung business.
INDONESIA - Phibious Group has promoted Anish Daryani to the role of CEO of Phibious Indonesia, to lead their business in Southeast Asia’s largest market.