Traction for digital marketing demands that marketers and agencies optimise their response times.
India’s consumers are becoming digitally empowered. Here’s how brands can keep up.
The Philippines is undergoing a digital shift as brands become more innovative in exploring digital and mobile advertising channels.
Whether reflecting the country or influencing it (probably both), Australian brands and their agencies are making marketing increasingly inclusive. Agency leaders share advice and cautions.
The digital economy is transforming consumption patterns and has become a key driver of economic growth.
We asked three in-markets experts for their insights into Thai consumers.
Toyota, Panasonic and Sony have stood the test of time in the world's toughest consumer market. Here's a look at how, and what the future holds for them.
Consistency is the order of the day for Malaysian consumers, with a few notable exceptions.
The adage that people want to see themselves in a piece of advertising isn’t necessarily true, but they do need to be able to relate to it.
Amazon landed in Australia last year in a climate of shattered consumer trust. Which brands have been the most—and least—successful at keeping Australians' custom?
There’s a dearth of local representation in Malaysia’s Top 100 Brands, but change is coming as younger consumers bring new attitudes.
While confidence remains high, certain segments should take note: the impact of the country's new Sugar Tax remains to be seen, and more and more Malaysians are choosing convenience shopping over supermarkets.
Growth does not come easily in Japan, but brands are experimenting with service innovation to stay ahead.
Amid the general good news on India's economy, there are a few sticking points—most notably around growing unemployment.
We asked five in-market experts for their insights into South Korea's consumers.
There seems little room to move at the top of our top 100 brands ranking, but a shakeup is on the cards in the entertainment space.
Vietnam is a country of contrasts, says Tom Guerin, managing director for TBWA\Group Vietnam where everything is same same, but different
In-country experts weigh in on the popularity of Asus, HTC, and Uni-President in Taiwan, and suggest that pride could come before a fall
We asked five in-market experts for their take on the prospects for local versus global brands in Vietnam
Both brands, while very different, use both heritage and relevance to put other local brands in the shade.