The executive creative director of experiential agency SET says social shares, event attendance and email signups are redundant metrics.
Tracking event engagement means staying on top of what the attendees and clients are talking about.
"The event strategy would have to include wellness as an objective and identifying trends that relate to the industry and audience."
The managing director of Spinifex Group on nailing digital storytelling.
Pulling off a multi-hub meeting is not as difficult as you think. As long as you stick to these rules…
Google's head of creative technology in APAC says trusting machines will soon be a natural part of the creative process.
The director of brand engagement for Pico + MENA on how VR is breaking boundaries and shrinking distances for travel brands.
The chief marketing officer at SITE ponders the evolving definition of luxury and what it means for incentive travel.
Darren Lim, senior vice president at Pico+, on the evolving role of event spaces.
Moment marketing capitalises on having the right message at just the right moment.
Don’t wait for budget kickback to happen.
Putting an SMM program in place does not have to be an onerous or daunting task. Here's how to do it effectively.
Active attendee engagement is crucial—and needs to be measured as a key ROI metric.
Seasoned event producer, Dawn Dennis, reflects on her experience at the Games and how it's shaped her career.
Brand engagement expert, Greg Crandall, says the physical event is just the tip of the iceberg.
There’s a huge array of event apps, but what apps do eventprofs carry on their smartphones and laptops?