Search results for "women leading change"

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Creative women, please step forward
Aug 15, 2019
Pimwadee Lai

Creative women, please step forward

R/GA Singapore's creative director urges women to enter See It Be It at Spikes Asia (and today is the last day to do so).

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Women to Watch 2016: Agents of change
Aug 4, 2016
Staff Reporters

Women to Watch 2016: Agents of change

Against all odds, women in Asia-Pacific are fighting their way to the top. Those featured here are just a few leading the revolution.

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Advice to young women: Have passion and doubts
Mar 6, 2019
Jingjing Ma

Advice to young women: Have passion and doubts

The MD of Digitas China, Sharon Ho, shares her thoughts on representations of women in advertising and the most important actions female leaders can take to drive equality.

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Like it or not, influencer marketing is changing
Nov 6, 2019
Barney Farmer

Like it or not, influencer marketing is changing

The metrics that agencies and brands are using to understand the impact of working with influencers are not fit for purpose.

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2019 Cannes contenders: #StopSayingWomenCant by Ogilvy
Jun 5, 2019
Staff Reporters

2019 Cannes contenders: #StopSayingWomenCant by Ogilvy

To coincide with International Women's Day, Greenply looked to challenge the perception that carpentry is a man's domain.

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Why women are the most valuable mobile gamers for advertisers
Mar 11, 2019
Delynn Ho

Why women are the most valuable mobile gamers for advertisers

Gaming has long been thought of as a male-dominated pastime—but it’s time to call 'game over' on this outdated stereotype.

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The changes luxury brands need to make in China
Sep 8, 2019
Daniel Langer

The changes luxury brands need to make in China

Very few brands tell their story right, and even fewer are excellent in providing a “branded experience” along all touchpoints of the customer journey.

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Fast-changing Cambodia calls for an experimental attitude to marketing
Aug 22, 2019
Jingjing Ma

Fast-changing Cambodia calls for an experimental attitude to marketing

We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.

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Indian adland's #MeToo is not over:
May 5, 2019
Olivia Parker

Indian adland's #MeToo is not over: "Anger makes things happen—and women are mad as hell"

Sexual harassment is endemic, a systemic "rot" at the heart of the industry, says advertising's Cindy Gallop. She is sure that in India's adland, where the #MeToo movement appears to have slowed, just as in the rest of the world, there are many more developments to come.

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Almost half of women in Indian adland have known harassment: Research
Oct 10, 2018
Olivia Parker

Almost half of women in Indian adland have known harassment: Research

Our research with Kantar corroborates the recent #MeToo reports, as Havas Media's Anita Nayyar says, "We’ve known the industry to have put a lot of women to this ordeal over the years".

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Will a new CEO change McCann's fortunes in Japan?
Oct 1, 2019
David Blecken

Will a new CEO change McCann's fortunes in Japan?

We spoke with incoming McCann CEO Antony Cundy about his plans to challenge Dentsu-Hakuhodo dominance, and with outgoing leader Charles Cadell about what Japan taught him.

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The Women's Day conundrum
Mar 5, 2018
Jean Freeman

The Women's Day conundrum

Instead of making sure your company "shows up" as a company that supports women, it's much more productive to spend that time and effort working with women within your organization, says Zambezi's CEO.

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The soul-feeding habits of 6 leading creative minds
Sep 16, 2019
Staff

The soul-feeding habits of 6 leading creative minds

Ahead of the Spikes Asia Festival of Creativity, two jury presidents and four top global creatives reveal their daily routines. Do yours stifle creativity or enable it to flourish?

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Sea change: What FMCG brands are doing about plastic pollution
Aug 21, 2019
Gunjan Prasad

Sea change: What FMCG brands are doing about plastic pollution

The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.

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What China's changing design aesthetic tells us
May 22, 2019
René Chen, Nina Kong

What China's changing design aesthetic tells us

After decades without a quintessential, representative design sense, modern China has a spirit so acute and unique that it can finally be captured through design.

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China, APAC to lead global social-media adspend
Aug 26, 2019
Staff Reporters

China, APAC to lead global social-media adspend

TOP OF THE CHARTS: Forrester predicts China's social ad spend will triple by 2023, leading APAC past North America globally.

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OK Google, how is voice search changing marketing?
May 28, 2019
Luke Janich

OK Google, how is voice search changing marketing?

More than you might think. Yet many brands continue to stay too quiet about it.

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Indonesians lead Southeast Asia in beauty talk
Jul 31, 2019
Surekha Ragavan

Indonesians lead Southeast Asia in beauty talk

TOP OF THE CHARTS: Meltwater report highlights market trends and predictions in Southeast Asia’s beauty industry.

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How Chinese O2O is changing retail experiences
Jul 10, 2019
Surekha Ragavan

How Chinese O2O is changing retail experiences

Imagination China's group creative director explains how new experience centres are changing how consumers engage with physical spaces.

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GDPR: how has it changed data protection in Asia?
Jan 14, 2019
Megan Gell

GDPR: how has it changed data protection in Asia?

Eight months on, we look at how the EU’s data protection regulation has impacted APAC advertisers and consumers.

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