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7 trends that impact mobile advertising
Feb 23, 2017
Vikas Gulati

7 trends that impact mobile advertising

The rise of vertical video format and greater strides in ad optimisation are reshaping mobile practices.

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7 mobile ad trends for 2013: What's hot and what's not
Jan 14, 2013
Vikas Gulati

7 mobile ad trends for 2013: What's hot and what's not

As consumers rapidly adopt mobile, Vikas Gulati, Southeast Asia vice-president with Vserv.mobi, provides seven trends that will drive mobile advertising to centre stage in 2013.

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Attention, interaction and experience: currency of quality mobile video advertising
Aug 21, 2017
Vikas Gulati

Attention, interaction and experience: currency of quality mobile video advertising

Capturing a viewer's attention can be a stumbling block, but with immersive video components like tactile sensors and life-like graphics, the way forward is clear.

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Branding v performance: Dawn of a new online era
Mar 29, 2016
Vikas Gulati

Branding v performance: Dawn of a new online era

Brand awareness and measurable conversions are not mutually exclusive. Time to think in terms of brand performance marketing, writes Vikas Gulati of Opera Mediaworks.

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OPINION: 10 commandments of mobile marketing
Nov 25, 2012
Vikas Gulati

OPINION: 10 commandments of mobile marketing

As mobile rapidly transforms the media landscape, brands have to quickly learn how to deliver superior brand experiences. Vikas Gulati, Southeast Asia vice-president with Vserv.mobi, delivers 10 imperatives for doing so.

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How to improve the effectiveness and ROI of display advertising
Oct 26, 2011
Vikas Gulati

How to improve the effectiveness and ROI of display advertising

Vikas Gulati, vice-president, Asia for online travel search engine Sprice gives pointers to online advertisers looking to target their ideal audience.

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Mobile marketing juggernaut: Ride it or get run over
Dec 15, 2013
Vikas Gulati

Mobile marketing juggernaut: Ride it or get run over

Mobile marketing is the future. Here are three principles of using it effectively.

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