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Mobile and social marketing are dead. Long live digital marketing.
Feb 4, 2014
Thorsten Nolte

Mobile and social marketing are dead. Long live digital marketing.

P&G global brand building officer Marc Pritchard declared last year that digital marketing was dead, but I think he missed the point. Actually digital marketing is very much alive. It's mobile marketing and social marketing that are actually dead.

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Gamification, not gaming
Mar 27, 2014
Thorsten Nolte

Gamification, not gaming

Even simple reward mechanisms can tap into the psychological rewards that make games so addictive.

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