Search results for "women leading change"

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Mum's the word, and the ultimate consumer
May 26, 2013
Tara Hirebet

Mum's the word, and the ultimate consumer

Cater to a 'mumsumer', and you can become the go-to brand that caters to her entire family—and every other mom she recommends you to.

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Tap cultural undercurrents to endear your brand
Jun 22, 2014
Tara Hirebet

Tap cultural undercurrents to endear your brand

What draws consumers to a brand in Singapore? Tara Hirebet the former Asia Pacific head of trendwatching.com, looks at top brands in the country and offers insight about local trends that marketers could leverage for building better bonds with potential customers on the affluent island.

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Crowd cracked: Brands should support the wisdom of crowds
Jul 9, 2013
Tara Hirebet

Crowd cracked: Brands should support the wisdom of crowds

Using the wisdom of the community for the benefit of the community.

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'Wellthy': Health is wealth, and the priority spend
Aug 14, 2013
Tara Hirebet

'Wellthy': Health is wealth, and the priority spend

With environmental and food-safety concerns on the increase, innovations that allow consumers to control both their well-bring and their impact on the planet stand to make health into wealth for brands.

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