Cater to a 'mumsumer', and you can become the go-to brand that caters to her entire family—and every other mom she recommends you to.
What draws consumers to a brand in Singapore? Tara Hirebet the former Asia Pacific head of trendwatching.com, looks at top brands in the country and offers insight about local trends that marketers could leverage for building better bonds with potential customers on the affluent island.
Using the wisdom of the community for the benefit of the community.
With environmental and food-safety concerns on the increase, innovations that allow consumers to control both their well-bring and their impact on the planet stand to make health into wealth for brands.