The role of marketing procurement is often misunderstood, but brands need to choose whether to abandon or embrace.
Waves of digital disruption have flattened the old structure of the advertising industry, eliminating some roles and skillsets, and making way for new ones in demand.
A fragmented market and blind investments without concrete scale-up plans leave e-tailers searching niches for growth.
The relentless rise of social media and the proliferation of platforms is shifting the templates of traditional media, and agencies too.
CHINA INNOVATION 2016: In the battle for the hearts and minds of Chinese consumers, big data and artificial intelligence are becoming tech-savvy marketers’ new weapons of choice.
Identity and ethics drive brand choices for young Asian adults, according to a major study by ZenithOptimedia, which finds that although generally frugal this generation is passionate about paying for the things that matter
The SMB race is on but despite best efforts, many firms are still not equipped to take advantage of ad platforms.
CHINA INNOVATION 2014: Cut through the clutter in China's digital ad-measurement practices.