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Procurement’s role: aligned or sidelined?
Aug 9, 2016
Robert Clark

Procurement’s role: aligned or sidelined?

The role of marketing procurement is often misunderstood, but brands need to choose whether to abandon or embrace.

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Digital China Report: New digital role-playing
Apr 18, 2016
Robert Clark

Digital China Report: New digital role-playing

Waves of digital disruption have flattened the old structure of the advertising industry, eliminating some roles and skillsets, and making way for new ones in demand.

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Growing pains in SEA’s ecommerce market
Jun 20, 2016
Robert Clark

Growing pains in SEA’s ecommerce market

A fragmented market and blind investments without concrete scale-up plans leave e-tailers searching niches for growth.

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Digital adaptation: Truffle Pig and other troubling signs for traditional agencies
Oct 28, 2015
Robert Clark

Digital adaptation: Truffle Pig and other troubling signs for traditional agencies

The relentless rise of social media and the proliferation of platforms is shifting the templates of traditional media, and agencies too.

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The fast machine-learners in China
Nov 17, 2016
Robert Clark

The fast machine-learners in China

CHINA INNOVATION 2016: In the battle for the hearts and minds of Chinese consumers, big data and artificial intelligence are becoming tech-savvy marketers’ new weapons of choice.

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The Open Generation goes to the mall
Mar 15, 2016
Robert Clark

The Open Generation goes to the mall

Identity and ethics drive brand choices for young Asian adults, according to a major study by ZenithOptimedia, which finds that although generally frugal this generation is passionate about paying for the things that matter

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SMB marketing: Ad platforms focus on education for growth
Jan 21, 2016
Robert Clark

SMB marketing: Ad platforms focus on education for growth

The SMB race is on but despite best efforts, many firms are still not equipped to take advantage of ad platforms.

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Digital measurement innovations
Oct 14, 2014
Robert Clark

Digital measurement innovations

CHINA INNOVATION 2014: Cut through the clutter in China's digital ad-measurement practices.

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