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How an 80-year-old life-hack book became Japan’s biggest bestseller
Dec 18, 2017
Omri Reis

How an 80-year-old life-hack book became Japan’s biggest bestseller

The success of 'How do you live?' is one example of the power of nostalgia to sell, explains AKQA's Omri Reis.

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Today’s Tokyo is no 'Ghost in the Shell' techno-dystopia
Feb 1, 2017
Omri Reis

Today’s Tokyo is no 'Ghost in the Shell' techno-dystopia

Whether futuristic, quirky or cold, Western travellers’ perceptions of Tokyo haven’t changed much in the years between 'Lost in Translation' and this year's 'Ghost in the Shell'.

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Fintech seeks to curb Japan’s deadly corporate culture
Nov 23, 2016
Omri Reis

Fintech seeks to curb Japan’s deadly corporate culture

The country's problem with overtime is well entrenched, but perhaps technology can create incentives to help restore work-life balance.

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Will Spotify's arrival change music tastes in Japan?
Oct 5, 2016
Omri Reis

Will Spotify's arrival change music tastes in Japan?

So how will Spotify connect communities, genres and artists in Japan? Omri Reis of Flamingo describes the cultural stage.

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