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Twitter admits conversations are 'too hard' to follow and changes will be made
Feb 20, 2019
Omar Oakes

Twitter admits conversations are 'too hard' to follow and changes will be made

Twitter is launching a prototype app featuring the changes, for which users will be able to evaluate and give feedback.

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Facebook promotes APAC Creative Shop head to global lead
Nov 4, 2018
Omar Oakes

Facebook promotes APAC Creative Shop head to global lead

Rapha Vasconcellos currently leads Facebook's in-house agency in Asia-Pacific.

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WPP cuts ties with men-only event where women were 'harassed' and 'groped'
Jan 24, 2018
Omar Oakes

WPP cuts ties with men-only event where women were 'harassed' and 'groped'

Martin Sorrell did not attend this year's event, says he has 'never seen anything like' the behaviour described in an FT article written by undercover reporters.

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Omnicom continues organic growth lead over rivals
Aug 30, 2017
Omar Oakes

Omnicom continues organic growth lead over rivals

Omnicom led the world's biggest advertising companies for organic growth again this quarter, as cuts to FMCG spend hit its rivals hardest.

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R/GA's new boss Sean Lyons is no Bob Greenberg (nor is he trying to be)
Mar 28, 2019
Omar Oakes

R/GA's new boss Sean Lyons is no Bob Greenberg (nor is he trying to be)

The agency's global chief executive is worried about unicorn tech giants taking away his talent. Not that you'd know it from his understated demeanour.

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Sponsored posts with #ad on Instagram almost double
Aug 1, 2019
Omar Oakes

Sponsored posts with #ad on Instagram almost double

Total number of posts with #ad is forecast to break three-million barrier for first time.

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The first year of GDPR saw the carrot; next comes the stick
May 29, 2019
Omar Oakes

The first year of GDPR saw the carrot; next comes the stick

It has been one year since GDPR came into force and the world didn't end. So what really changed for advertisers and what's next?

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How AI helped Unilever discover 'breakfast for dessert'
Jan 9, 2019
Omar Oakes

How AI helped Unilever discover 'breakfast for dessert'

The FCMG giant's global head of insight has co-written a book on AI in marketing. But what has Unilever learned and how is it keeping up with the pace of change in tech?

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Google eyes future of using less data for ads as prediction power improves
Mar 19, 2019
Omar Oakes

Google eyes future of using less data for ads as prediction power improves

Tech giant collects 'miniscule' amount of data that is used for ads in relation to what it collects in total.

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Programmatic OOH tipped to go 'mainstream' in 2020
Oct 31, 2019
Omar Oakes

Programmatic OOH tipped to go 'mainstream' in 2020

Media agencies say they are beginning to change team structures to accommodate more programmatic trading in OOH.

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YouTube starts phasing out exact subscriber numbers
Sep 2, 2019
Omar Oakes

YouTube starts phasing out exact subscriber numbers

Users have complained that loss of accuracy may put off brand partners.

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Did you know David Beckham speaks nine languages?
Apr 9, 2019
Omar Oakes

Did you know David Beckham speaks nine languages?

Actually, he doesn't. But 'deepfake' voice tech makes it look like he does in this anti-malaria campaign by R/GA London.

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AnalogFolk appoints global CEO
Oct 3, 2019
Omar Oakes

AnalogFolk appoints global CEO

The agency has bought the consultancy run by former Publicis Worldwide boss Guy Wieynk and appointed him CEO.

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BT mocked for 'generic' brand logo
May 19, 2019
Omar Oakes

BT mocked for 'generic' brand logo

"The new identity signifies change, but it positions and displays BT as another generic, unemotive brand."

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Snapchat enables three-minute ads and 'goal-based' bidding
Sep 24, 2019
Omar Oakes

Snapchat enables three-minute ads and 'goal-based' bidding

Platform is keen to attract more advertising from entertainment companies.

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Facebook considers hiding 'likes' in similar move to Instagram
Sep 3, 2019
Omar Oakes

Facebook considers hiding 'likes' in similar move to Instagram

Facebook: 'likes' might be disappearing

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Men are 'more responsive' to online ads: Eye-tracking research
Jul 23, 2017
Omar Oakes

Men are 'more responsive' to online ads: Eye-tracking research

In a study by Shutterstock, men looked at ads longer and noticed more ads than women.

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Google wins European 'right to be forgotten' case
Sep 24, 2019
Omar Oakes

Google wins European 'right to be forgotten' case

Europe's top court rules that 'right to be forgotten' should be enforced only in Europe.

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Isobar rolls out global in-housing service
Oct 22, 2019
Omar Oakes

Isobar rolls out global in-housing service

'Hysteria over in-housing has reached fever pitch,' Dentsu agency warns.

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Facebook to replace ad relevance score with deeper metrics
Mar 13, 2019
Omar Oakes

Facebook to replace ad relevance score with deeper metrics

Three new metrics will replace the four-year-old single relevance score.

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