Search results for "women leading change"

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'Our ambitions go beyond risk mitigation': Mars CEO on fighting climate change
Sep 23, 2019
Oliver McAteer

'Our ambitions go beyond risk mitigation': Mars CEO on fighting climate change

The brand has vowed to reduce greenhouse gas emissions from its operations.

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Ogilvy to lead Accor group's new loyalty program
Mar 20, 2019
Oliver McAteer

Ogilvy to lead Accor group's new loyalty program

AOR appointment will led from Paris and include animation, activation and communication for ALL (Accor Live Limitless).

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Few companies have taken meaningful action 2 years after #MeToo, alarming study finds
Oct 27, 2019
Oliver McAteer

Few companies have taken meaningful action 2 years after #MeToo, alarming study finds

Research conducted by Have Her Back Consulting reveals how women and men rate gender equity efforts in their workplace.

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Facebook CMO Antonio Lucio's fierce call to drive diversity
Nov 7, 2019
Oliver McAteer

Facebook CMO Antonio Lucio's fierce call to drive diversity

'I am not aggressive -- I am passionate.'

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If sex sells, why are many marketers shy of using it well?
Jul 16, 2018
Oliver McAteer

If sex sells, why are many marketers shy of using it well?

It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.

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Cindy Gallop to agencies: Who's brave enough to run my MakeLoveNotPorn ad?
Sep 18, 2019
Oliver McAteer

Cindy Gallop to agencies: Who's brave enough to run my MakeLoveNotPorn ad?

The founder is calling on media shops to step up and help normalize real world sex.

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What Reebok's punchy 2020 logo says about its bold and unapologetic vision
Nov 9, 2019
Oliver McAteer

What Reebok's punchy 2020 logo says about its bold and unapologetic vision

The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why it can't be bigger than Nike.

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Reebok's new marketing head talks of 'less is more' and his drive for retail to be a genderless world
Jul 2, 2019
Oliver McAteer

Reebok's new marketing head talks of 'less is more' and his drive for retail to be a genderless world

Between the launch of its new membership program, a creative agency shakeup and even some PR-tear-inducing headlines about Beyoncé, it's been a busy year for Reebok.

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ANA and McCann team up to tackle talent crisis with 'Best Jobs Ever' campaign
Nov 16, 2019
Oliver McAteer

ANA and McCann team up to tackle talent crisis with 'Best Jobs Ever' campaign

'The discipline of marketing has changed radically, and the campaign we have developed celebrates this shift and challenges perceptions.'

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'Not a good story for MDC': What CEO's exit means for company's future
Sep 13, 2018
Lindsay Stein, Oliver McAteer

'Not a good story for MDC': What CEO's exit means for company's future

Industry experts weigh in on the potential impact of Scott Kauffman's departure.

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Female marketer leadership at 'all time high', says ANA study
Nov 6, 2019
Oliver McAteer

Female marketer leadership at 'all time high', says ANA study

But US industry survey also finds percentage of ethnic diversity is still dangerously low, only filling 12% of CMO roles.

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Cannes Lions reveals first batch of shortlisted award entries
Jun 4, 2019
Oliver McAteer

Cannes Lions reveals first batch of shortlisted award entries

Glass: The Lion for Change, Innovation Lions and Titanium Lions Shortlists announced ahead of the festival.

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Facebook's Sheryl Sandberg on what it must do to earn back trust
Jun 19, 2019
Oliver McAteer

Facebook's Sheryl Sandberg on what it must do to earn back trust

The COO touches on everything from business mistakes made to whether or not the giant should be broken up and personal resilience built in the wake of her husband's passing.

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Insurance giant AXA hands majority of $161M global media account to WPP
Nov 5, 2019
Oliver McAteer

Insurance giant AXA hands majority of $161M global media account to WPP

Publicis picks up slice of media, including Hong Kong, and retains creative following a ten-year relationship.

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DDB's Wendy Clark exits Time's Up Advertising amid conflict
Oct 18, 2018
Lindsay Stein, Oliver McAteer

DDB's Wendy Clark exits Time's Up Advertising amid conflict

The CEO admitted a 'mistake' was made hiring former Droga5 CCO Ted Royer.

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McCann Health appoints new global CCO
Jan 2, 2019
Oliver McAteer

McCann Health appoints new global CCO

It comes after the IPG shop fired Jeremy Perrott in the lead up to Cannes last year.

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Droga:
Apr 3, 2019
Oliver McAteer

Droga: "We want to take the industry by the scruff of the neck"

Accenture Interactive CEO Brian Whipple and Droga5 founder David Droga share plans after the consultancy juggernaut bagged the creative powerhouse.

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BBDO announces major regional management shake-up
Nov 4, 2018
Oliver McAteer

BBDO announces major regional management shake-up

Jim Moser will be chairman in Europe, while St. John Walshe is elevated to Americas CEO.

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Time's Up shares 'deep disappointment' in open letter to LIA after Ted Royer speech
Oct 10, 2019
Oliver McAteer

Time's Up shares 'deep disappointment' in open letter to LIA after Ted Royer speech

'By handing Royer the mic, you disempowered attendees in the audience who would have otherwise chosen not to attend his talk.'

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The state of advertising has never been better
Dec 12, 2018
Oliver McAteer

The state of advertising has never been better

Creativity and diversity-powered shops are leaving stifled and opaque agencies in their wake.

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