Shared challenges have forged closer links between diverse areas of society and prompted new thinking by brands.
CHINA INNOVATION 2014: Surging digital uptake and social-channel activity have put a new face on China’s reputation. Campaign looks at what drives the new trend.
The influence of social media is opening up the potential of e-commerce as a branding platform.
While online ads have not made up for the decline in print spend, the medium has evolved from cash cow to status symbol.