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Five things homegrown brands should not overlook in measuring ROI
Sep 16, 2012
Ming Liao

Five things homegrown brands should not overlook in measuring ROI

Ming Liao, the former head of marketing analytics at Unilever China who joined Mindshare China earlier this year as MD, head of business planning, outlines five key points homegrown Chinese brands should consider when measuring return on investment.

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