As digital challenges TV’s dominance of media spend, Magz Osborne writes that some traditional players have yet to cope with the changes
MANILA – HSBC used mobile advertising, via Globe Telecom’s Out There Media mobile advertising solution, to get women to sign up for its Red Mastercard credit card.
SPIKES ASIA – In the closing session of Spikes Asia’s second day, presented by Starcom MediaVest Group, Publicis’ Jean-Yves Naouri explored the new "penalty" of leadership.
REGIONAL - Matt Harty, VP Asia-Pacific at Fox Networks Group, recently sat down with Campaign to talk about measuring awareness and share of voice online and what traditional media can take away from the online advertising experiment.
ASIA PACIFIC - Isobar has announced the appointment of Arvind Sethumadhavan as practice leader on social and return-on-investment (ROI) analytics for the Asia-Pacific region.
HONG KONG – Standard Chartered has sponsored a six-part series on BBC World News entitled Ideas that Changed the World. Airing pan-regionally on BBC World News from 30 October, the series comprises six 30-minute episodes, plus a dedicated microsite at BBC.com.
ASIA-PACIFIC – ZenithOptimedia has promoted Malcolm Hanlon to COO Asia Pacific, effective immediately.
SEOUL - Alex Shipley has been appointed as vice-president and executive creative director at Leo Burnett Korea.
GLOBAL - comScore Inc has released findings showing that creative quality drives more than half of the sales changes for brands analysed, four times higher than the impact of the specific media plan involved.
SEOUL – Nestlé is believed to have handed media account to ZenithOptimedia Korea.
CASBAA - MTV Networks International, a division of Viacom Inc. announced that it has entered into a strategic alliance with The Chosunilbo, a division of Korea's Chosun Media, for collaboration on live events, production, licensing and international distribution.
HONG KONG – Simon Twiston Davies is to step down as CEO of pay-TV industry body CASBAA (Cable and Satellite Broadcasting Association of Asia) at the end of this year.
SINGAPORE - Invida has granted Saatchi & Saatchi the regional assignment for their Atopiclair brand across the Asia-Pacific market.
HONG KONG/ BANGKOK – Bloomberg TV and CNBC Asia-Pacific both launched local initiatives last week as they compete to be the region’s leading business and financial news channel.
TOKYO - Mindshare Asia-Pacific has welcomed back Linda Lee as the new managing director of Mindshare Japan.
SEOUL - Cheil Worldwide has announced the appointment of Andrew Swinton as managing director and Keun Ho Kim as deputy managing director of Cheil Australia. Both will be based in Sydney.
SINGAPORE - The Integer Group has announced that it will open offices in a number of key markets across Asia-Pacific, headed up by Dan Paris in a regional capacity.
SINGAPORE – Ahead of a presentation at Spikes Asia 2011, Global CEO at Lowe and Partners Michael Wall, tells Campaign about letting the agency’s creatives - and its work - do the talking.
SINGAPORE - Lowe Asia-Pacific has been selected by Perfetti van Melle to launch a new confectionery range in key markets across the region.
ASIA-PACIFIC - DDB Group Asia-Pacific has announced that Rapp Asia, currently located in Singapore, will be moving it regional headquarters to Shanghai, reflecting the growing demand for data driven marketing and consumer analytics in Greater China.