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INSIGHT: Television adjusts to digital changes
Feb 22, 2011
Magz Osborne

INSIGHT: Television adjusts to digital changes

As digital challenges TV’s dominance of media spend, Magz Osborne writes that some traditional players have yet to cope with the changes

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CASE STUDY: HSBC Red's mobile ads tempt women with free shoe offer
Feb 11, 2011
Magz Osborne

CASE STUDY: HSBC Red's mobile ads tempt women with free shoe offer

MANILA – HSBC used mobile advertising, via Globe Telecom’s Out There Media mobile advertising solution, to get women to sign up for its Red Mastercard credit card.

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Jean-Yves Naouri on exploring the new penalty of leadership
Sep 19, 2011
Magz Osborne

Jean-Yves Naouri on exploring the new penalty of leadership

SPIKES ASIA – In the closing session of Spikes Asia’s second day, presented by Starcom MediaVest Group, Publicis’ Jean-Yves Naouri explored the new "penalty" of leadership.

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VIDEO: Fox's Matt Harty on measuring awareness, share of voice online
Feb 15, 2011
Magz Osborne

VIDEO: Fox's Matt Harty on measuring awareness, share of voice online

REGIONAL - Matt Harty, VP Asia-Pacific at Fox Networks Group, recently sat down with Campaign to talk about measuring awareness and share of voice online and what traditional media can take away from the online advertising experiment.

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Isobar appoints regional practice leader on social and analytics
Jul 6, 2011
Magz Osborne

Isobar appoints regional practice leader on social and analytics

ASIA PACIFIC - Isobar has announced the appointment of Arvind Sethumadhavan as practice leader on social and return-on-investment (ROI) analytics for the Asia-Pacific region.

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Standard Chartered sponsors six-part series on BBC World News
Oct 28, 2010
Magz Osborne

Standard Chartered sponsors six-part series on BBC World News

HONG KONG – Standard Chartered has sponsored a six-part series on BBC World News entitled Ideas that Changed the World. Airing pan-regionally on BBC World News from 30 October, the series comprises six 30-minute episodes, plus a dedicated microsite at BBC.com.

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ZenithOptimedia promotes Malcolm Hanlon to COO of Asia-Pacific
Jul 17, 2011
Magz Osborne

ZenithOptimedia promotes Malcolm Hanlon to COO of Asia-Pacific

ASIA-PACIFIC – ZenithOptimedia has promoted Malcolm Hanlon to COO Asia Pacific, effective immediately.

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Leo Burnett appoints Alex Shipley as VP, ECD in Korea
Oct 21, 2010
Magz Osborne

Leo Burnett appoints Alex Shipley as VP, ECD in Korea

SEOUL - Alex Shipley has been appointed as vice-president and executive creative director at Leo Burnett Korea.

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'Creative up to four times more important than the media plan' says comScore
Oct 12, 2010
Magz Osborne

'Creative up to four times more important than the media plan' says comScore

GLOBAL - comScore Inc has released findings showing that creative quality drives more than half of the sales changes for brands analysed, four times higher than the impact of the specific media plan involved.

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ZenithOptimedia wins Nestlé in Korea
Sep 7, 2011
Magz Osborne

ZenithOptimedia wins Nestlé in Korea

SEOUL – Nestlé is believed to have handed media account to ZenithOptimedia Korea.

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MTV Networks International and The Chosunilbo enter strategic alliance for Korea
Oct 28, 2010
Magz Osborne

MTV Networks International and The Chosunilbo enter strategic alliance for Korea

CASBAA - MTV Networks International, a division of Viacom Inc. announced that it has entered into a strategic alliance with The Chosunilbo, a division of Korea's Chosun Media, for collaboration on live events, production, licensing and international distribution.

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Simon Twiston Davies to step down as CASBAA CEO
Jan 19, 2012
Magz Osborne

Simon Twiston Davies to step down as CASBAA CEO

HONG KONG – Simon Twiston Davies is to step down as CEO of pay-TV industry body CASBAA (Cable and Satellite Broadcasting Association of Asia) at the end of this year.

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Saatchi & Saatchi Singapore wins Invida regional business
Jun 1, 2011
Magz Osborne

Saatchi & Saatchi Singapore wins Invida regional business

SINGAPORE - Invida has granted Saatchi & Saatchi the regional assignment for their Atopiclair brand across the Asia-Pacific market.

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Rivals Bloomberg TV and CNBC launch local initiatives
Sep 26, 2010
Magz Osborne

Rivals Bloomberg TV and CNBC launch local initiatives

HONG KONG/ BANGKOK – Bloomberg TV and CNBC Asia-Pacific both launched local initiatives last week as they compete to be the region’s leading business and financial news channel.

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Mindshare appoints new MD in Japan
Apr 25, 2011
Magz Osborne

Mindshare appoints new MD in Japan

TOKYO - Mindshare Asia-Pacific has welcomed back Linda Lee as the new managing director of Mindshare Japan.

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Cheil appoints directors in Australia for Asia expansion
Feb 8, 2011
Magz Osborne

Cheil appoints directors in Australia for Asia expansion

SEOUL - Cheil Worldwide has announced the appointment of Andrew Swinton as managing director and Keun Ho Kim as deputy managing director of Cheil Australia. Both will be based in Sydney.

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Dan Paris takes on new regional role under TBWA Group
Mar 7, 2011
Magz Osborne

Dan Paris takes on new regional role under TBWA Group

SINGAPORE - The Integer Group has announced that it will open offices in a number of key markets across Asia-Pacific, headed up by Dan Paris in a regional capacity.

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INTERVIEW: Lowe and Partners’ Michael Wall to speak at Spikes 2011
Sep 5, 2011
Magz Osborne

INTERVIEW: Lowe and Partners’ Michael Wall to speak at Spikes 2011

SINGAPORE – Ahead of a presentation at Spikes Asia 2011, Global CEO at Lowe and Partners Michael Wall, tells Campaign about letting the agency’s creatives - and its work - do the talking.

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Lowe to launch new Perfetti brand across Asia
Jul 4, 2011
Magz Osborne

Lowe to launch new Perfetti brand across Asia

SINGAPORE - Lowe Asia-Pacific has been selected by Perfetti van Melle to launch a new confectionery range in key markets across the region.

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Rapp Asia relocates HQ to Shanghai
Feb 24, 2011
Magz Osborne

Rapp Asia relocates HQ to Shanghai

ASIA-PACIFIC - DDB Group Asia-Pacific has announced that Rapp Asia, currently located in Singapore, will be moving it regional headquarters to Shanghai, reflecting the growing demand for data driven marketing and consumer analytics in Greater China.

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