Search results for "women leading change"

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CMOs descend from their ‘Ivory Tower’
Sep 27, 2016
Li Mei Foong

CMOs descend from their ‘Ivory Tower’

Marketing chiefs are the vanguards of change in the blitz of market disruption, and they need to apply both the left and right brain to succeed.

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Wearables’ form now reflects function
Aug 24, 2016
Li Mei Foong

Wearables’ form now reflects function

In the vanity-driven wearables market, fashion helps to sell function.

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Startups and innovation: Partnerships build intangible ROI
Mar 16, 2015
Li Mei Foong

Startups and innovation: Partnerships build intangible ROI

Agencies will benefit creatively from working with startups but will need to cast-out established models to succeed.

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Dairy products: Milking the deep pockets of Asia
Nov 2, 2014
Li Mei Foong

Dairy products: Milking the deep pockets of Asia

SECTOR STUDY: Rising incomes and health awareness drive demand for dairy products across the region, but costs and quality concerns mean the right branding is crucial.

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Pet care: Doting owners splash out to show love
Mar 1, 2015
Li Mei Foong

Pet care: Doting owners splash out to show love

As baby-shy Asian couples increasingly turn their furry friends into ‘substitute children’, the pet-care industry is booming with innovative ways to empty their wallets.

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Experiential marketing takes off across region
Jun 7, 2015
Li Mei Foong

Experiential marketing takes off across region

Many brands are shifting and allocating budgets towards physical experiences, but they’re not necessarily getting it right.

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Luxury in India growing amidst thorns
Nov 16, 2014
Li Mei Foong

Luxury in India growing amidst thorns

SECTOR STUDY: Despite the nation’s size and tempting wealth, top-end brands aren’t necessarily having an easy time in India. Careful strategy is needed to thrive there.

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Ogilvy's Sumedi out to break Indonesia’s mould
May 26, 2014
Li Mei Foong

Ogilvy's Sumedi out to break Indonesia’s mould

CREATIVE INTERVIEW: Ogilvy & Mather Indonesia’s new chief creative comes with a wealth of experience and is on a mission to shake up the traditional media-focused industry.

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