Ken Mandel, managing director of Buddy Media Asia, finds the changes Facebook is making to its advertising platform beneficial for brands seeking better engagement and exposure.
A small backlash doesn't detract from what the challenge has achieved, nor what it says about the way technology has changed the way we rally around social causes.
Ad dollars are being eaten by ecommerce dollars, writes Publicis Media's Ken Mandel.
Immersive and ubiquitous communications provide the answer for winning over the Internet generation.
The question is not whether you should train your staff in social media. The question is how to ensure you build an education programme that suits your company's size and objectives.