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Opinion: Facebook strengthens commitment to consumers and marketers
Mar 28, 2012
Ken Mandel

Opinion: Facebook strengthens commitment to consumers and marketers

Ken Mandel, managing director of Buddy Media Asia, finds the changes Facebook is making to its advertising platform beneficial for brands seeking better engagement and exposure.

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No, the ALS Ice Bucket Challenge isn’t a waste of time (or water)
Aug 24, 2014
Ken Mandel

No, the ALS Ice Bucket Challenge isn’t a waste of time (or water)

A small backlash doesn't detract from what the challenge has achieved, nor what it says about the way technology has changed the way we rally around social causes.

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E-retailers are the publishers of the future
Jan 24, 2017
Ken Mandel

E-retailers are the publishers of the future

Ad dollars are being eaten by ecommerce dollars, writes Publicis Media's Ken Mandel.

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Social media and smartphones usher in a world of ‘Mobiquity’
Jun 4, 2014
Ken Mandel

Social media and smartphones usher in a world of ‘Mobiquity’

Immersive and ubiquitous communications provide the answer for winning over the Internet generation.

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Social media education: Are custom programmes worth it?
Aug 5, 2014
Ken Mandel

Social media education: Are custom programmes worth it?

The question is not whether you should train your staff in social media. The question is how to ensure you build an education programme that suits your company's size and objectives.

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